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Performance Marketing Executive

2 weeks ago

Kuala Lumpur, Malaysia Fluxer Technology Sdn Bhd Full time

**_工作職責：_**
- 為WAP平台上的手機遊戲訂製Google、百度、今日頭條、360、搜狗等搜尋引擎和騰訊、頭條、百度、Facebook、Twitter等資訊流行銷平台的廣告策略。
- 執行SEM推廣計劃並監控和優化廣告
表現。
- 管理和維護競價排名帳戶，根據行業特點及時調整，優化各種關鍵字質量，追蹤每日消費流量，綜合考慮關鍵字與行業的相關性、客戶興趣、呈現形式等。
- 即時監控廣告效果，並根據各搜尋引擎的競爭狀況及時調整。
- 追蹤分析傳入流量的相關性，撰寫階段數據報告，並提出後續優化方案。
- 分析市場趨勢和競爭對手的廣告策略和管道，並根據分析結果制定有效的最佳化。
- 負責各通路及官網SEM帳號的日常管理，不斷提升及擴大SEM流量及績效。
- 對SEM項目進行數據分析，不斷辨識項目中存在的問題。

**_工作要求：_**
- 約2年相關產業經驗，熟悉搜尋引擎及資訊流廣告業務及後台管理，熟練操作相關配套軟體。
- 豐富的SEM理論知識與實務經驗，包括帳戶設定、結構優化、推廣成本控制、關鍵字品質提昇技巧。
- 精通搜尋引擎關鍵字廣告模式，熟悉中文搜尋引擎，有實際操作經驗。
- 熟悉百度資訊流、今日頭條新聞流、騰訊資訊流廣告投放，熟練管理資訊流廣告平台。
- 對數據變化高度敏感，思維活躍，具備強大的團隊合作、溝通、分析能力。
- **薪資將與經驗和資格相稱。**:

- **
良好的國語溝通和寫作能力是必須的。