Content Marketer

2 weeks ago


Kuala Lumpur, Malaysia Wealth Mastery Academy (WMA) Full time

**岗位概述**:
文案编辑是一个通过内容赚取流量的岗位,主要负责计划和执行所有企业、产品账号内容撰写,以免费自然流量推广方式为企业带来客户,包括自媒体引流,官网内容及关键词(SEO) 排名优化及提升品牌曝光量。并根据平台调性以及用户需求不断调整自身文案,完成账号流量、转化目标。

**主要职责**:

- 负责自媒体账号内容撰写,根据平台调性以及用户需求不断迭代文案,与美工、剪辑人员共同完成账号流量、转化目标。
- 确定免费推广的方向,包括:

- 选择渠道
- 优化关键词
- 排名目标
- 操作方法等整体推广方案的制定与实施
- 管理和执行自媒体平台(如FB Page、IG、Tiktok、微信公众号、小红书)相关的日常账户职责,在各渠道进行内容策划编辑与粉丝维护。
- 根据公司战略来输出传播推广创意写作,创建引人入胜的文章内容,提升阅读量,及优化成交转化率。
- 撰写合适的推广文案和图片
- 做好个别渠道数据的采集,定期参与选题会以及复盘会,分析自身内容不足以及优化方向。

**; Requirements: - 任职要求**:

- 有原创能力、有新媒体文案经验优先;
- 有商业领域的撰写经验或有企业营销从业背景优先;
- 新闻、新媒体专业优先;
- 大专及以上学历;有新闻、新媒体专业优先;
- 至少1年以上文案写作能力,有相应文案作品;需要提供作品。
- 责任心强,细心认真,沟通能力强,有挑战思维及强团队协作意识。


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