Marketing Executive

4 days ago


Melaka, Malaysia Limbcraft Innovation Sdn Bhd Full time

**Key Responsibilities**:

- **Develop and Implement Marketing Strategies**:
Design and execute marketing plans that align with organizational objectives and support business development efforts.
- **Contribute to Strategic Planning**:
Participate in high-level planning sessions to identify and capitalize on growth opportunities within the industry.
- **Collaborate on Pricing Strategies**:
Work closely with the General Manager to formulate pricing strategies that attract customers while ensuring acceptable profit margins.
- **Product and Service Enhancement**:
Gather and analyze client feedback to recommend improvements or adjustments to products and services.
- **Business Development Research**:
Identify potential areas for expansion by conducting thorough research on emerging industries, market segments, and trends.
- **Marketing Materials & Collateral**:
Develop, produce, and distribute marketing content including brochures, samples, and company profiles to support sales and outreach activities.
- **Market Research & Customer Targeting**:
Conduct regular market research to identify target customer segments and develop strategies to effectively reach them.
- **Competitive Analysis**:
Monitor competitors’ pricing, marketing activities, and positioning to inform and adjust marketing strategies accordingly.
- **Marketing Planning & Reporting**:
Develop an annual marketing plan and provide regular updates to the management team on progress, performance metrics, and ROI.
- **Record Keeping & Analysis**:
Maintain detailed records of all marketing activities, campaigns, and outcomes, using data to drive continuous improvement.

**Qualifications & Skills**:

- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Proven experience in marketing strategy development and execution.
- Strong analytical skills and business acumen.
- Excellent written and verbal communication skills.
- Proficiency with marketing tools and CRM platforms.
- Ability to work collaboratively across departments.
- Creative thinker with a proactive and adaptable approach.

Pay: RM2,500.00 - RM2,700.00 per month

Schedule:

- Monday to Friday

Work Location: In person


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