Social Media Content
5 days ago
**新媒体运营专员Social Media Content & Operations Specialist**
**职责Responsibilities**
- 负责Facebook/TikTok/小红书/YouTube等平台日常运营(内容发布、标题包装、用户触达)
- _Manage daily operations across social platforms (FB/TikTok/Little Red Book/YouTube), including content publishing, headline optimization & precise audience targeting._
- 监控播放量、转化率等数据,制定发布时间策略与内容优化方案
- _Analyze KPI metrics (views, conversion rates) to optimize posting schedules and content strategy._
- 撰写集团新闻稿,整合产品卖点与热点事件策划文案;持续创新图文/视频等内容形态
- _Create press releases & promotional materials by combining product USP with trending topics; Innovate content formats (graphics/video/case studies)._
- 联动剪辑/设计团队把控品牌调性;通过粉丝互动提升账号粘性与转化
- _Collaborate with editing/design teams for brand consistency; Enhance engagement and conversion through community interaction._
**要求 Requirements**
- 本科及以上学历,2年以上内容/推广运营经验
- _Bachelor’s degree or above; 2+ years in content/performance-driven social operations._
- **文案能力**:策划泛财经领域爆款文案,独立撰写新闻稿
- _Copywriting: Craft trending finance-related content & press releases._
- **数据思维**:基于平台数据(播放/转化)调整策略,熟悉主流平台算法
- _Data-driven: Optimize strategies via platform analytics (views/conversions); Know platform algorithms._
- **协作能力**:高效联动内容团队推进项目
- _Collaboration: Coordinate with content teams to drive projects._
职位类型:全职
薪资: RM5,000.00至RM6,000.00(每月 )
Work Location: 现场办公
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