Mgr-marketing Communications I
2 days ago
**职位编号** 23198926
**工作类别** Sales & Marketing
**地点** Courtyard Penang, 218D Jalan Macalister, George Town, Penang, Penang, Malaysia 在地图中查看
**编制** Full-Time
**远程申请?** N
**重新安置?** N
**职位类型** Management
**职位概述**
负责完成酒店营销计划。管理所有电子商务机会。与旅游局和社区领导建立良好的工作关系。
**求职者个人资料**
**教育和经验要求**
- 高中文凭或高中同等学历 (GED);2 年销售与营销或相关专业领域工作经验。
或者
- 在经认可的大学取得市场营销、工商管理、酒店和餐厅管理或相关专业的两年制学位;不要求工作经验。
**核心工作活动**
**开展实现部门目标的日常营销活动**
- 协助客房、餐饮、水疗和高尔夫促销活动在地区范围内进行协调。
- 制定休闲营销计划,以解决旨在提高入住率的价格优惠、套餐和计划的分配。
- 维护、更新和管理所有网站。
- 协调关于品牌忠诚奖励邮件的所有出版物和插页的优惠和信息。
- 编写手册和酒店附属材料。
- 参与酒店的所有影像工作(如标牌)。
- 使用和解释健全的营销建议所必需的所有报告,包括但不限于 DMA 市场报告、过去的客人名单(利用休闲费率代码)和追踪。
- 确保在所有广告和附属工作中传达一致的营销信息。
- 管理全年营销预算。
- 提供对促销活动以及网站/电子邮件活动的定期跟踪/投资回报率 (ROI) 和分析,使用行业平均数计算投资回报率,并将这些知识用于未来的规划。
- 跟踪所有营销活动(包括在线、直接邮件和平面广告)的投资回报率。
- 跟踪实际营销预算与计划营销预算,并根据需要提供有关重新分配资金的意见和建议。
- 确保各酒店在所有客户感动点和营销传播中的表达一致性,不仅遵循企业图形标准,而且还代表个体酒店。
**掌握市场趋势和目标客户信息,从而最大限度地提高收入**
- 评估酒店的新营销机会。
- 确保酒店体现在所有具有提供业务潜力的优质互联网网站上。
- 与各自的会议局和旅游局密切合作。
- 使用和解释健全的营销建议所必需的所有报告,包括但不限于 DMA 市场报告、过去的客人名单(利用休闲费率代码)和追踪。
- 制定酒店战略营销计划,包括团体、休闲和当地活动。
- 计划和监督所有照片拍摄,制定拍摄清单,同时牢记酒店目标和品牌形象。
**建立能促成销售与营销机会的成功关系**
- 识别并与可销售遇险库存的分销渠道进行沟通,以提高酒店的入住率。
- 为所有销售渠道提供创造性的独特工具,协助酒店的销售和营销。
- 作为企业与个体酒店之间的联络人,推出项目并确保酒店充分利用企业提供的所有机会。
- 与媒体采购商合作,计划和执行广告活动。
- 协助酒店开展各种活动的宣传,牢记宣传的策略和目标,以及“不再寻求他法”的先决条件。
- 协助酒店向业主提供材料、跟踪/分析和演示。
- 代表酒店与所有供应商接洽,在质量和价格之间取得平衡,请求提供估计值并根据需要批准所有材料。
**其他营销责任**
- 保存有关酒店营销材料(照片使用权、供应商合同等)之所有事宜的详细文件和记录。
- 确保酒店遵循所有企业营销准则。
- 通过 MarrCom 办公室核准所有发票。
- 万豪国际给予所有应聘者公平机会。我们始终坚持打造多元化的员工团队,秉承包容、以人为本的文化。我们绝不歧视任何受保护人群,例如残疾和退伍军人,或适用法律规定的任何其他群体。_
万怡酒店热衷于为世界各地的旅客提供优质服务,贴心满足所需。这份热忱不仅曾鼓舞我们率先创立专为商务旅行者打造的酒店品牌,也是万怡酒店至今仍在为每一位宾客的每一段旅程提供精彩体验的动力。万怡酒店团队规模虽不大,但志向高远,我们期待心怀热情的成绩优异者踊跃加入,携手我们呈献超越期待的客户体验,同时享受不断进取和自我提升的乐趣。
加入万怡酒店,便是加入万豪国际集团的非凡品牌组合。**从这里扬帆起航**,发挥个人价值,**追求**人生目标,**融入**卓越国际团队,**展现**真我风采。
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