Social Media Marketer

We are looking for a driven Social Media Marketer to attract and interact with targeted virtual communities and networks users.

The goal is to gradually achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap.

Social Media Marketer should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels. You are responsible for joining relevant conversations on behalf of the brand and “soft selling” the product by providing support to current and prospective customers.

**What You Need To Know**

One of the most crucial roles played by social media marketer is communicating a brand’s message to their targeted audience. Let’s delve deeper to understand how social media marketer add value in respective contexts.
- **Developing Social Media Strategy**:

- Developing a robust social media strategy is the key to winning in the digital arena. Focusing on the right channels helps to target the most relevant audience and also optimizes the marketing ROI. A key component of strategy development is forming the ’audience avatar’. The Social media strategy should answer questions related to the goal of a brand’s social media presence and its most feasible course of action to achieve those goals.
- **Identifying the Target Market and Relevant Social Networks**:

- This is one of the most important tasks that determine the success of your social media campaign and has the most influence on the success probability. Finding the right audience set requires a search for an audience whose interests matches with or is similar to that of a brand’s. It will help to easily convert them into customers as they are already interested in what you are marketing. Social media marketers are also responsible for finding the most suitable social media channel for the brand so that they can leverage the full potential of social media platforms.
- **Creating Content for Multiple Social Media Channels**:

- Another important responsibility of a social media marketer is to create appealing and audience-centric content for all relevant social media channels. Finding out the most relevant social media channel for a brand to communicate its message is extremely important and it makes all the difference. After researching and finding out the most relevant social media channels for a brand, the next step is to create unique eye-catchy content that provides the user with some value and help them connect with the brand.
- **Obtaining Followers and Engagement**:

- Social media marketers are responsible for communicating the brand’s message effectively to the targeted audience so that they can build a community of followers. Social media marketers plan their social media content strategy intending to increase their follower base so that they could convert them into loyal customers. Promoting relevant content at the right time and to the right audience consistently helps to increase and maintain the follower count.
- **Boosting the Website Traffic**:

- The ultimate aim of every social media marketer is to boost the website traffic so that it can result in high sales volume and profit for the brand. Every social media post and engagement is done to convert a loyal audience base into a loyal customer base. All the social media content helps to engage with the followers and audience on the network who can then visit the website to make a purchase. Most of the social media marketing strategies have an end goal of increasing web traffic and conversion rates so that they can improve the top-line for the business.

**Show Your Skill**
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
- Generate, edit, publish, and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
- Set up and optimize company pages within each platform to increase the visibility of company’s social content
- Moderate all user-generated content in line with the moderation policy for each community
- Create editorial calendars and syndication schedules
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information
- Collaborate with other departments (customer relations, sales etc.) to manage reputation, identify key players, and coordinate actions
- Conceptualized blog content designed to achieve inbound marketing through a combination of content marketing and search engine optimization techniques.
- Helped develop and manage various marketing responsibilities relating to social media, content marketing, and business development.
- Composed and published strategic communication content marketing department instruction manual dis