Media Activation Associate

2 weeks ago

Kuala Lumpur, Malaysia Foodpanda Full time

**About foodpanda**:
foodpanda is dedicated to bringing food lovers around the world their favorite meals from curated local restaurants. Since its creation, the on-demand food delivery service has grown to more than 100,000 partner restaurants in more than 325 cities across 13 Asian and Central European countries globally. foodpanda is active in Bangladesh, Cambodia, Hong Kong, Laos, Malaysia, Myanmar, Pakistan, Philippines, Singapore, Taiwan, Thailand, Romania, and Bulgaria. It belongs to Delivery Hero, the worldwide leader of the food delivery industry. For more information visit

**Responsibilities**:

- Work closely with the Media Activation Manager & Head of Marketing Malaysia to develop and own the media strategy for TV, OOH, and Radio and meet business and growth KPIs
- Manage best in class media planning and buying practices for campaigns across all offline media channels
- To execute quarterly media planning and rates negotiations with media agencies and sales houses
- Assist local marketing team (Media) to develop market strategies that align with business needs, market trends, and media mix
- Define and set the right KPIs by campaign type and channel by using insights and making data-driven decisions
- Analyze the effectiveness of foodpanda media campaign results and continuously optimize spend and performance against targets
- Partner closely with Marketing Research and the Performance marketing team to optimise campaign output
- Own the relationship with the appointed Media Agencies and other key strategic media partners
- Assist the local marketing team (Media) in budget planning and meeting business targets
- Gain competitive insights and benchmark media strategies against our competition
- Output analyzing reports of competing brands, media environment and consumer media habits

**What we're looking for**:

- 3+ years experience in media, advertising and brand consulting at large advertising, media agencies or international companies
- Deep analytical skills for data insights while partnering with in-house analytics teams to tackle tough business challenges
- Advanced understanding of the local media landscape, using market trends, business insights, and macro data to inform and develop longer-term strategic plans
- Ability to manage multiple, complex tasks simultaneously and prioritize appropriately for maximizing business impact
- Excellent communication and interpersonal skills with ability to work in a multicultural environment
- Fluent in English

**What we offer**:

- Responsibility from day one in a fast growing and global company
- A vibrant and international team with diverse backgrounds
- A team that you will learn from and an environment that wants to grow your professional skill-set
- A great collaborative working atmosphere with regular company and team events

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