Assistant PR Manager

2 weeks ago

Petaling Jaya, Malaysia Nestle Full time

**Position Snapshot**:
Location: Selangor, MY
Company: Nestlé Malaysia
Type of Contract: Permanent

**Position Summary**:
Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment - passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people. We are looking for an experienced Assistant PR Manager to d evelop PR strategy, PR planning and implementation of approved plans for both digital and traditional platform.

**A day in the life of...**:
PR & KOL Management
- Spearhead key campaign events launches
- PR/Community seeding and content curation management to strengthen brand equity and awareness.
- Have strong relationship with media and KOLs/Celebrities and continue to expand social networks relevant to brand.
- Monitor and analyze competitor marketing and PR materials both on and offline
- Maintain tracking report and monitor social/digital media for brand mention and PR coverage
- Maintain and aim for top PR ranking/KPIs in social media/influencer performance
- Plan, manage and implement effective end to end Social & Digital Marketing, Marketing Communications & Related campaigns and activities to meet key KPIs and objectives
- Monitor & report on content marketing metrics and evaluate impact of the content strategy based on analytics

**What will make you successful**:

- University degree or equivalent in marketing and/or communication
- At least 8 years’ experience in PR with a strong digital and/or media responsibilities
- Worked for a premium brand with an FMCG mindset
- Existing network in media
- Experience in managing external agencies

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