Marketing Manager

**Job Title**: Marketing Manager
**Company**: KueMue Technology Sdn. Bhd.
**Location**: Kota Damansara, Selangor (On-site)

**Job Type**: Full-Time

**About Us**
KueMue is a forward-thinking food technology company that designs and manufactures innovative, compact gadgets to simplify food production for small food businesses. Our flagship product, Bakineer, has helped transform the way home bakers and small bakery businesses operate, and we’re on a mission to revolutionize the food industry by creating solutions that empower businesses to thrive.

We are expanding and looking for a creative, data-driven, and strategic Marketing Manager who will help build KueMue into a household food-tech brand. This role is perfect for someone who thrives in a fast-paced environment, enjoys leading teams, and has a passion for marketing and building strong customer connections.

**What You’ll Do**
**Marketing Strategy & Execution**
- Develop and execute full-funnel marketing strategies (organic, paid, and partnerships) to drive brand awareness, engagement, and sales.
- Drive creative content development, including video, photos, and copy that resonates with our target audience.
- Oversee social media content calendars for TikTok, Instagram, Facebook, and YouTube, ensuring alignment with brand voice and messaging.
- Plan and optimize paid advertising campaigns (Meta, TikTok Ads, Google Ads), ensuring efficient use of marketing budgets and high ROI.

**Team Leadership & Development**
- Build and lead a high-performing marketing team, helping individuals grow and expand their skill sets in digital marketing, content creation, and campaign management.
- Propose and implement the ideal team structure, identifying key hiring needs to expand the marketing department.
- Document processes, workflows, and creative briefs to ensure efficiency and consistency across campaigns.

**Influencer & Affiliate Marketing**
- Manage influencer and affiliate partnerships, ensuring alignment with brand values and campaign goals.
- Track the performance of influencer collaborations and report on ROI, ensuring the brand builds a robust, engaged community.
- Drive influencer outreach and relationship-building to expand brand visibility.

**Collaboration & Optimization**
- Collaborate closely with the Sales team to align on messaging, optimizing conversion funnels and maximizing sales opportunities.
- Analyze campaign performance (engagement, conversions, leads) and optimize marketing activities based on data-driven insights.
- Work with the Customer Support team to gather feedback and insights, ensuring campaigns and content are customer-centric.
- Optimize paid media performance and adjust campaigns as necessary to meet KPIs.

**Reporting & KPIs**
- Share regular updates with the Managing Director and adjust strategies as necessary to meet evolving business goals.
- Conduct performance reviews and continually refine marketing strategies to improve engagement, conversion rates, and overall performance.

**Requirements**:

- 5+ years of experience in marketing, with a proven track record of successfully managing full-funnel campaigns (organic and paid).
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Experience with analytics tools such as Google Analytics and Meta Ads Manager to track, measure, and optimize performance.
- Creative thinker with excellent communication and project management skills.
- Ability to lead a team and collaborate cross-functionally in a fast-paced environment.
- Passionate about building brand visibility, engaging communities, and driving sales.
- Experience working in a startup environment or building brand presence from scratch is a plus.

**Bonus Points**
- Familiarity with food-tech or e-commerce industries.
- Experience with influencer marketing and managing affiliate programs.
- Knowledge of SEO and content marketing strategies.
- Experience using design tools like Canva and CapCut for content creation.

**Why Join Us?**
- Shape the future of KueMue’s brand and marketing strategy.
- Full ownership over marketing initiatives with a direct impact on company growth.
- Work in a dynamic, fast-growing startup environment with a passionate team.
- Opportunity to develop and lead your own marketing team from the ground up.
- Be part of a company that’s transforming the food-tech industry and empowering small businesses worldwide.

Pay: RM2,800.00 - RM3,500.00 per month

**Benefits**:

- Professional development

Schedule:

- Monday to Friday

**Language**:

- English (required)
- Bahasa (required)

Work Location: In person