CRM Manager

1 week ago


Kuala Lumpur, Malaysia Taiwanmania.com International Travel Service Co., Ltd. Full time

**About us**:
KKday is accelerating the world’s transition to a brand-new travel experience.
As the largest travel-experience platform in Asia, KKday is committed to integrating a one-stop platform to meet all travelers’ needs. KKday has curated more than 300K unique experiences and activities in over 92 countries and 550 cities worldwide. Moreover, KKday also stepped into the field of SaaS service(Rezio) and a new OMO system(KKday Marketplace) to build up the business ecosystem.

**Key Responsibilities**:

- **Develop and deploy CRM strategies** that maximize cross-sell and up-sell potential through owned digital channels, including the website and mobile app.
- **Leverage consumer journey insights** to build lifecycle campaigns that enhance customer retention and drive incremental revenue.
- **Optimize customer touchpoints** by collaborating with product, UX, and web teams to implement CRM triggers that enhance engagement at key stages of the purchase funnel.
- **Analyze behavioral data and segment customer databases** to create hyper-personalized recommendations for higher conversion rates.
- **Monitor and optimize key CRM performance metrics**, including customer lifetime value (CLV), repeat purchase rate, and average purchase value (AOP).
- **Conduct A/B testing and iterative improvements** to refine messaging, offers, and channel effectiveness.
- **Partner with internal teams** (product, content, and design) to align CRM initiatives with broader marketing and business objectives.

**What You'll Need to Succeed**:

- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 3 - 5 years of experience in CRM marketing with a strong focus on **revenue-driven lifecycle marketing**.
- **Proven track record in cross-sell and up-sell strategies**, particularly within digital environments.
- Strong analytical skills with the ability to interpret data and optimize campaigns based on customer behavior.
- Experience with CRM platforms, marketing automation tools, and personalization engines.
- Knowledge of consumer journey mapping and ability to integrate CRM strategies seamlessly into digital touchpoints.
- Strong collaboration skills to work across marketing, product, and design teams.


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