Junior Marketing Executive
1 day ago
**About us**
We are a fast-growing e-commerce company specializing in the development and management of in-house brands across multiple categories, including Wellness Supplements, Pet Care & Food, Footwear, Personal Care, Fragrance, and Confectionery. Our primary sales channels are e-commerce platforms, with TikTok Shop emerging as our most dynamic growth platform.
In addition to in-house brand development, we also provide external services including TikTok Shop Management, Livestream Planning, and TikTok Account Management.
**Key Responsibilities**
- Plan, develop, and execute marketing campaigns for our products across e-commerce platforms.
- Manage content calendars and coordinate product listings, promotions, and livestream schedules for TikTok Shop.
- Work closely with design and content team to develop engaging visual and video content for digital platforms.
- Monitor marketing performance metrics (e.g. engagement, conversions, ROI) and prepare regular reports to evaluate campaign success.
- Collaborate with the e-commerce, operations, and livestream teams to align marketing plans with sales and inventory cycles.
- Assist in brand building initiatives, influencer outreach, and community engagement
- Own the brand positioning, messaging, and identity across all channels - including product packaging, social media, ads and livestreams.
- Analyze market trends, consumer insights, and competitor activities to inform product and campaign direction.
- Support cross-functional initiatives and other tasks as required.
**Requirements**:
- Diploma or Degree in Marketing, Mass Communication, Business, or a related field.
- 1-2 years of relevant experience in digital marketing, e-commerce, or content creation preferred (Fresh Graduates and welcome to apply)
- Strong interest and understanding of TikTok, livestream commerce, and e-commerce marketing.
- Creative, data-driven, and detail oriented.
- Ability to multitask and work in a fast-paced environment
- Hands-on experience with TikTok Ads Manager, Canva, or basic video editing tools.
Pay: RM2,000.00 - RM4,000.00 per month
Work Location: On the road
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