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Manager, Marketing Communication
2 weeks ago
Position Summary
Lead the end-to-end planning and execution of integrated marketing strategies across ATL (TV, radio, print), digital (social, programmatic, content), and on-ground activations, ensuring consistent brand voice and alignment with business goals.
Role and Responsibilities- Lead the end-to-end planning and execution of integrated marketing strategies across ATL (TV, radio, print), digital (social, programmatic, content), and on-ground activations, ensuring consistent brand voice and alignment with business goals.- Champion the development and execution of brand and corporate marketing campaigns, driving consumer awareness, brand equity, and sales conversion through a holistic 360° approach.- Drive strategic media planning and buying, working closely with external partners, including press, online media, magazines, POSM vendors, outdoor advertising, event agencies, and public relations consultants to negotiate cost-effective and impactful placements.- Collaborate cross-functionally with internal teams, including product marketing, retail, digital, and sales teams to ensure campaigns are aligned with business strategies and product roadmaps.- Serve as the primary liaison with creative and media agencies, managing the briefing process, reviewing creative materials, and ensuring timely execution and delivery.- Oversee campaign performance tracking, leveraging market insights, competitor intelligence, and campaign analytics to measure effectiveness and drive continuous improvement.- Manage and optimize the annual marketing budget, ensuring efficient allocation of resources while maximizing return on marketing investment (ROMI).- Support the execution of brand-led events, product exhibitions, sponsorships, and other experiential marketing programs to engage consumers and elevate brand perception.- Ensure consistent internal communication across departments, enabling alignment and smooth execution of marketing initiatives from planning through to post-campaign evaluation.
LI-SME #LI-MidSenior
Skills and Qualifications- Bachelor’s Degree in Marketing, Mass Communication, or a related discipline.-
- High adaptability to adjust to changing market conditions and emerging technologies- Excellent communication and interpersonal skills with good organization and planning skills- Proficient in Microsoft Office Suite - Word, Excel, PowerPoint.- A creative, proactive team player who can work independently and manage tight timelines.
