Digital Marketer

7 days ago


Semenyih, Malaysia AURA BIOCARE SDN. BHD. Full time

1. **Digital Campaign Strategy & Execution**
- Plan, develop, and execute performance-driven digital marketing campaigns across platforms (Meta Ads, Google Ads, TikTok Ads, etc.).
- Optimize campaigns based on ROAS, CTR, CPC, CPM, and conversion metrics.
- Coordinate A/B testing, CBO/ABO setup, audience segmentation, and retargeting strategies.

2. **E-commerce & Website Performance**
- Manage product listings, landing pages, and SEO/SEM strategies.
- Monitor and optimize traffic, bounce rate, and checkout performance (Google Analytics, Meta Pixel, TikTok Pixel, etc.).
- Collaborate with web developers/designers to implement CRO (Conversion Rate Optimization) techniques.

3. **Performance Monitoring & Reporting**
- Generate daily/weekly/monthly reports (e.g., CTR, ROAS, CAC, CPM, conversion funnel).
- Analyze campaign performance and consumer behavior insights.
- Recommend action plans to improve KPIs based on data analytics.

4. **Content Strategy & Coordination**
- Contribute to messaging strategies across multiple touchpoints (WhatsApp, IG Reels, TikTok, Shopee Live, etc.).
- Monitor trends and brainstorm viral/seasonal content angles.

5. **Product Launches & Promotions**
- Coordinate online marketing rollouts for new product launches and promotional campaigns.
- Plan and execute bundle offers, discounts, and seasonal marketing strategies.
- Track campaign impact on sales funnel and customer LTV.

6. **Brand Positioning & Market Research**
- Understand buyer personas, pain points, and market positioning.
- Perform competitor analysis and platform audits.
- Contribute ideas to strengthen brand storytelling and differentiation.

7. **Cross-Department Collaboration**
- Liaise with Sales, R&D, Finance, Logistics, and Admin teams to align digital efforts with company-wide goals.
- Ensure compliance with regulatory bodies (KKM claims, Halal logo usage, health disclaimers, etc.).

Pay: RM1,746.96 - RM3,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Flexible schedule
- Maternity leave
- Parental leave
- Professional development

Work Location: In person

Application Deadline: 07/14/2025


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