Paid Search Specialist

3 days ago

Kuala Lumpur, Malaysia 2Stallions Pte. Ltd. Full time

We are currently looking for a motivated Paid Search Specialist, working remotely from anywhere in Malaysia.

The primary role of a 2Stallions Paid Search Specialist is to provide search marketing strategy and campaign management for clients. You should have strong sense of responsibility, be proactive and make data-driven recommendations.

**Responsibilities**:

- Develop and execute paid campaigns for multiple clients on Google Ads and Microsoft Ads.
- Collaborate with the other paid media specialists to ensure strategies are aligned across channels.
- Conduct extensive research on keywords, audience and placements.
- Create and present monthly reports with analysis of campaign performance along with recommendations for continual improvement.
- Monitor campaign performance and optimize based on performance data to meet and exceed client’s goals.
- Prepare media plans to forecast results and offer budget recommendations.
- Set up goal tracking through Google Analytics 4 & Google Tag Manager and troubleshoot, if required.
- Stay up to date with the latest developments and best practices.
- Assist Senior Strategist with paid search campaigns, as and when required.

**Qualifications**:

- Minimum 1 years of agency experience in a similar position
- Experience running Google search, display and video ads
- Analytical thinking and data processing skills
- Proficiency in Microsoft Excel & PowerPoint, or similar tools (at least intermediate level)
- Knowledge in digital channels and latest updates
- Experience with Google Analytics, Google Tag Manager would a huge advantage
- Excellent communication and writing skills
- Bachelor’s degree

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