Paid Media Specialist

Digital Marketing
- Kuala Lumpur, Malaysia
- Permanent / Full Time

15 October 2024

**Welcome to GrowthOps**

We believe digital exists to make human experiences online better. While we’re always obsessed with achieving great results for our clients, the truth is that every click, interaction, and abandoned cart is a living breathing human - and it’s our job to work out how to connect with them better. If you’re a digital media expert and you’re looking for more than just chasing the lowest CPC or the most eyeballs, then we might be the agency you’re looking for.

**About your new role**

We’re looking for a **Paid Media Specialist**, someone who knows their craft impeccably - whether it’s in search or across social (and everything in between). You’ll be surrounded by a team of like minded talents with various backgrounds in graphic design, web development, social media, branding, copywriting, project managers and more. Reporting to the Head of Paid Media, you will have the flexibility of working from home or from one of our offices in Melbourne, Sydney, Brisbane or Canberra.

Working across a variety of Social/SEM campaigns, you will be responsible for a portfolio of clients across retail and b2b in Australia. Ensuring efficiency, effectiveness of campaigns and delivering key outcomes. You’ll be working closely with the agency founder, and department heads across new business pitches, and will be involved in the evolution of GO Digital’s service offering across multiple performance channels. Your wins will be rewarded, recognised and celebrated.

**Primary responsibilities**:

- Day to day communications that include reporting, optimisations and insights recommendations.
- Take complete ownership of the client accounts and be keen on developing, testing and executing new test & learn opportunities or improve existing strategies proactively.
- Successfully manage weekly/monthly/quarterly reporting analysis, reporting and insights.
- Seamless implementation and campaign activations within Meta, TikTok, LinkedIn, Reddit, Pinterest along with Google Ads.
- In-depth understanding of all social media platforms and their audience capabilities.
- Client facing communication, planning, strategy, and development focused on paid media channels.
- Scaled budget control and planning - ensuring effective and accurate control of multiple budgets across numerous clients, channels, and campaigns.
- Delivery of accurate and timely reporting and insights across numerous clients, channels, and campaigns and be a part of weekly client meetings to talk through results, trends, optimizations and suggestions. Support the development of an omnichannel approach that delivers results for clients.

**What we'd love to see from you**
- Min 3+ years of experience working on performance focused paid media campaigns (70% Social and 30% SEM) ideally from an agency background
- Strong understanding of all technical aspects of SEM
- Experience in Social, Display, Shopping and/or Video
- Experience across a range of brands, large and small
- Demonstrable track record/experience of delivering effective and advanced paid media campaigns for clients, including paid search.
- Demonstrable track record/experience in developing digital strategies that drives growth for clients
- Values quality and takes pride in work
- Strong attention to detail
- Ability to thrive in a fast-paced environment
- Ability to effectively manage workflows and deadlines
- Great client facing manners
- Programmatic advertising experience is a bonus

**What you’ll get in return from us**

Aside from a great remuneration package and all the flexibility you need to operate at your best, we want to see you thrive and grow with us. Some of the benefits you can expect when you join the team include:

- Radical Flexibility - we offer you the choice to work where, how and when works best for you, including up to 60 days per year overseas
- Growth opportunity in your role and across Creative team functions
- Competitive medical insurance scheme, plus access to our Employee Assistance Program and your own Wellbeing Coach to help you thrive in your new role
- Access to the GO Academy and 5 study leave days per year, along with a professional development allowance In addition to annual leave, you’ll also get 2 Wellbeing Days off per year and your birthday day off (to celebrate you)

GO Asia is a part of the GrowthOps network - so you’ll have opportunities to learn and work on exciting projects with amazing talent from other agencies within our group. We have creative workspaces in Hong Kong, Singapore, Kuala Lumpur and Manila, as well as Sydney, Brisbane and Melbourne where you will always be welcome.

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