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Kol Marketing Specialist

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Kuala Lumpur, Malaysia NEW SEA TECHNOLOGY SDN BHD Full time

工作亮點

與經驗相稱的基本薪資
雜項津貼
5天工作
所有法定供款
位置便利,靠近公共交通
職責

**識別並培養頂級KOL**:
利用行業知識和人脈關係來識別和培養與快速消費品/美容領域頂級 KOL 的關係。
開發並維護與品牌目標一致的影響者網絡。

**談判和專案管理**:
主導與 KOL 的談判,包括定價、可交付成果和專案時間表。
監督端到端專案管理,確保活動順利進行並達成既定目標。

**活動執行**:
管理影響者活動的整個生命週期,從最初的概念到活動後分析。
確保品牌與KOL之間的無縫溝通與協調。

**性能分析**:
制定並實施關鍵績效指標 (KPI) 以評估影響者活動的成功。
定期提供活動績效報告,為未來的改進提供見解。

**快速消費品/美容產業專長**:
應用對快速消費品/美容行業的深入了解,為影響者策略和活動開發提供資訊。
隨時了解產業趨勢和競爭對手的活動。
要求

行銷、傳播或相關領域的學士學位。
至少 2 年 KOL 管理經驗,特別是在快速消費品/美容領域。
具有與頂級/長尾影響者發展和培養關係的能力。
較強的談判和專案管理能力。