Marketing Manager

6 days ago


Kuala Lumpur, Malaysia Unilever Full time

**Who we are looking for**

We are looking for the Marketing Manager who will lead the full marketing agenda to take this business to the next level, considering the changing consumer behaviours and growing competitive pressure in this category.

The Leader will lead the team of Brand Managers, will be part of the category Leadership Team that leads end-to-end business. Strong marketing experience in creating and executing marketing projects and activations is a must, backed with good overall business and channels’ understanding.
**The Purpose of Role**:
Using breakthrough thinking and category, consumer, brand and customer understanding to create a clear and ambitious growth vision and strategy for the portfolio of category/brand. This is a role of high strategic importance for the category/brand team and will require a high degree of leadership as well as team management across Malaysia as well as a cross-functional team.
**Key Responsibilities**:
**Using breakthrough thinking and category, consumer, brand and customer understanding to create a clear and ambitious growth vision and strategy for the portfolio of brands**
- Develop the Marketing Plan including the full 6 P’s.
- Lead for a detailed understanding of brand performance in the market and lead the portfolio through Integrated Business Planning, and development of the key brand strategy, aligning cross-functional stakeholders and within marketing to deliver the brand/portfolio ambition.
- Liaise with Category brand developers to ensure the suitability of mix for category growth drivers and against global/local trends.
- Oversee the brand portfolio P&L ensuring investment in key growth drivers, and maximization of the brand mix to deliver Gross Margin and Profit.
- Adjust brand plans in the light of new category understanding, competitor activity or changes in the mix.
- Determine and build the channel and range architecture.
- Understand broad consumer trends and specific consumer issues with the brand.
- Assimilate and interpret the Brand Health Check and other Quantitative data.

**Building Market Leading Marketing Plans and leading Brand Managers to deliver against the key growth plan, building long term brand equity**
- Drive Digital Marketing to be recognized as the best-in-class digital marketers both locally and internationally.
- Build media plans with relevant media manager/agency and Implement integrated above and below the line brand plans.
- Drive ROI on media and all brand investment includes Print, TV, Digital and Promos.
- Ensuring we put people first, and champion the consumer in all our brand planning and execution.

**Building relationships with the Regional and Global brand development category teams**
- Jointly building brand strategies and vision to unlock country-category growth drivers and category vision.
- Identify innovation ideas/opportunities and feedback.
- Ensure the NPD and core mix development reflect Malaysia consumer needs Delivering mixes that are market disruptive in Malaysia and have leading market claims and deliver superiority.
- Liaise with Global/Regional Business Development Team to land mix for the local market.
- Ensure excellent execution and deployment of assets against key markets.

**Leading Talent and Building Teams to focus on external Orientation**
- Keeping a close eye on our key competitors and scenario planning the strategy to defend our brands and drive our growth these include Media/Promo/In-store/Channel.

**Inspire and Develop Self and Others**
- Inspire people to deliver our mission and vision, demonstrate a passion for the business.
- Own and lead respective projects, manage and grow the team.

**Key Relationship**:
Internal
- Global and Regional Brand custodians
- Local and Global Cross-functional teams - Customer Development, Customer and Channel Development Team, Supply Chain, Finance, Research & Development
- Local marketing expert team (Market Research, Digital, etc)

External
- Customers, Creative and Media agencies

**Travel**:
No travel is required.
**Essential **Experience/Skill/Knowledge**:

- Bachelor’s Degree in any discipline.
- Minimum of 8 years of experience in brand management/marketing, which includes category management experience in FMCG environment, with 4 years of people management experience.
- Proven experience in developing and implementing effective and integrated brand plans.

**What’s in you**:

- You are knowledgeable in end-to-end marketing management, ability to understand the big picture but also comfortable with details and managing the operations.
- You are equipped with media-savvy, particularly in digital marketing and know-how.
- You are always obsessive in consumer Intimacy and completely immersed in the world of the consumer, intimately understanding consumers' current needs and curious about future needs.
- You embrace a high growth mindset with a strong love for consumers, shoppers and customers.
- You are an optimistic and resilient team p


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