Marketing & PR Executive

1 day ago

Kuala Lumpur, Malaysia Clef Marketing Sdn Bhd Full time

**Duties and Responsibilities**:
**Public Relations**
- Build and maintain relationships with media outlets, skincare editors, influencers, and key opinion leaders (KOLs).
- Draft and distribute press releases, media kits, and product pitches.
- Monitor press coverage and manage the company’s media presence.
- Handle crisis communication and reputation management in coordination with senior management.
- Organize PR events, product send-outs, and media briefings.

**Event Coordination**:

- Organize and coordinate events such as product launches, campaign shoutout and so on.
- Collaborate with external partners and sponsors to enhance brand associations.
- Manage event logistics, including venue selection, guest lists, and on-site event execution.
- Attend to customers' enquiries and provide selling support during sales event, roadshow, exhibition or whenever needed.

**Marketing**
- Plan and execute brand and product marketing campaigns across digital, retail, and social media platforms.
- Collaborate with internal teams (product development, sales, e-commerce) to align marketing strategies with business goals.
- Monitor, analyze, and report on campaign performance (ROI, customer engagement, conversions).
- Manage influencer partnerships, affiliate marketing programs, and content collaborations.
- Lead product launch strategies and promotional initiatives (events, giveaways, bundle campaigns).

**Qualifications and Skills**:

- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 1-3 years of relevant experience, preferably in the skincare, beauty, or FMCG industry.
- Strong understanding of digital marketing platforms and social media trends.
- Good analytical skills with the ability to interpret marketing data and performance reports.
- Creative mindset with excellent communication, writing, and organizational skills.
- Proficiency in Microsoft Office and familiarity with tools such as Canva, Meta Ads Manager, or Google Analytics is a plus.
- Passion for skincare, beauty, and consumer marketing.

**Job Types**: Full-time, Permanent

Pay: RM3,000.00 - RM3,300.00 per month

**Language**:

- Mandarin (preferred)

Work Location: In person

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