Social Media, Content

2 weeks ago

Shah Alam, Malaysia ZUS Coffee Full time

**Responsibilities**:

- Assist in planning and organizing social calendar, campaign storyline, big idea, content angles for social media posts with a clear map of key target audiences.
- Plan, craft, develop, publish, and evaluate crafted content on all social media platforms (FB, IG, IG Stories, Twitter, TikTok & Xiaohongshu) to grow an audience, build brand awareness, enhance community engagement, and ultimately boost sales.
- Identify customers’ needs and gaps in previous content and recommend new topics.
- Manage event coverage - document event activities for the usage of owned and paid channels.
- Monitor social media comments and liaise with the Customer Service Team to address any issues or required improvements.
- Produce well-researched marketing assets and content for inbound and outbound campaigns.
- Develop ideas, edit, publish and share content for online giveaways, contests, and promotions.
- Communicate and cooperate with other departments for content production and to ensure consistency.
- Communicate campaigns/ promotions to the relevant stakeholders on a regular basis.
- Handle marketing campaigns & promotions with ZUS App Backend System as well as the setup of promotional activities.
- Analyse data, activities, follower responses and produce weekly, monthly and quarterly reports using social listening platform data and insights.
- Adhere to the established KRs and perform other related duties as assigned by superior/ management.

**Requirements**:

- Must possess at least a Diploma/ Degree in Marketing or other related disciplines.
- Proven at least 2 years’ work experience as a Social Media Content Writer (F&B, start-up, fashion, advertising / creative agency background preferred)
- Excellent understanding of social media management and strategies.
- Outstanding in content writing skill in Mandarin and English (BM is a plus); no grammatical errors and have proper sentence structure. Able to read and write Mandarin.
- Good knowledge of photo and video editing.
- Ability to work independently with little or no daily supervision.
- A valuable team player with strong interpersonal skills and the ability to communicate effectively.
- Ability to work on multiple projects with different objectives simultaneously.
- Good time management skills, including prioritizing, scheduling, and adapting as necessary.
- Confident, proactive, able to work under pressure and meet tight deadlines.
- Possess own transport.

**Salary**: RM2,500.00 - RM3,300.00 per month

**Benefits**:

- Health insurance
- Maternity leave
- Opportunities for promotion
- Parental leave
- Professional development

Supplemental pay types:

- Performance bonus
- Yearly bonus

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