Marketing Executive
2 days ago
**Marketing Executive - Content & Campaign**
**Lokasi**: Ayer Keroh, Melaka
**Jenis Pekerjaan**: Sepenuh Masa
**Tentang Kami**
Rayas & Plaid Sdn Bhd mengurus dua jenama fesyen wanita premium, RP & GSD. Kami fokus pada pemasaran digital, kandungan berkualiti tinggi, dan strategi kreatif untuk memacu jualan. Kami mencari seorang **Marketing Executive (Content & Campaign)** yang akan menjadi **nadi utama perancangan konten** - memastikan semua kontent selari dengan strategi jenama, menjana jualan, dan menyokong matlamat pertumbuhan syarikat.
**Tanggungjawab Utama**
- Merancang **content planner** mingguan & bulanan untuk kedua-dua jenama (TikTok, Meta, Shopee, Website).
- Menyediakan **content brief** lengkap (hook, USP, CTA, visual direction, talent style) untuk Content Creator.
- Mengumpul, menapis & membangunkan idea daripada **Idea Pool** dan trend pasaran.
- Memastikan semua kandungan **berkualiti premium**, konsisten dengan brand aesthetic, dan **berorientasikan jualan**.
- Menyemak (QC) content sebelum posting atau dihantar kepada Digital Marketer.
- Menyelaraskan content dengan kempen jualan & strategi iklan berbayar.
- Mengurus **Winning Content Sheet** & Content Tracker secara konsisten.
- Melakukan **research trend** di TikTok Creative Center, Meta Ads Library, dan pasaran.
- Merancang **live strategy**, menyediakan live script framework, dan memantau prestasi live untuk penambahbaikan.
**KPI Utama**
**Content Planning & Delivery**
- Semua kandungan yang **dirancang & dibrief**siap dan dipublish mengikut jadual (100% on-time).
- Kandungan yang dihasilkan oleh Content Creator mengikut **framework & brief** tanpa lari dari standard brand.
**Content Quality Control (QC)**
- ≥ 80% kandungan yang mencapai benchmark CTR/view rate.
- Kandungan yang melalui QC bebas daripada kesalahan visual, mesej, atau brand tone.
**Sales Contribution**
- Kandungan yang **diplan** menyumbang kepada ROAS & GMV mengikut sasaran syarikat.
**Winning Content Management**
- Winning Content Sheet dikemas kini setiap minggu dengan hasil content yang perform tinggi.
**Kelayakan**
- Pengalaman mínima **2 tahun** dalam pemasaran digital / content planning / media sosial.
- Kefahaman mendalam tentang platform TikTok, Meta, dan trend pemasaran terkini.
- Kemahiran membuat content framework & brief yang jelas dan berorientasikan jualan.
- Mata yang tajam untuk visual premium & storytelling yang kuat.
- Teratur, pantas, dan mampu bekerja dengan **deadline ketat**.
- Kreatif, proaktif, dan suka menyumbang idea baru.
**Kelebihan (Bonus Points)**
- Pengalaman dalam industri fesyen / e-commerce.
- Boleh menggunakan tools seperti Canva, CapCut, Adobe Premiere / Photoshop.
- Pernah mengurus team content atau projek kreatif.
Pay: RM2,500.00 - RM3,000.00 per month
**Benefits**:
- Maternity leave
- Opportunities for promotion
- Parental leave
- Professional development
**Experience**:
- Content Planning / Social Media Managing : 2 years (preferred)
Work Location: In person
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