Performance Marketing Analyst

1 week ago


Port Klang, Malaysia ZUS Coffee Full time

**Responsibilities**:

- Create and execute a strong performance marketing strategy and execution plan
- Create dashboards, data visualizations, and campaign performance reports
- Responsible for track, report, and analyse the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports
- Develop and manage digital prospecting and remarketing campaigns
- Manage budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
- Develop and present learnings from your analyses, including actionable insights and recommendations
- Ensure successful planning, execution, optimization for key traffic KPIs via paid, organic and own media channels
- Identify and test new channels to continue to meet or exceed established critical metrics
- Work closely with the management to share funnel conversion improvement ideas, feedback and present results
- Evaluate customers’ online behavior and provide insights and recommendations for further enhancements to customer experience
- Perform ad-hoc duties as assigned by management

**; Requirements: - Requirements**:

- Must possess at least a Diploma/ Degree in Marketing or any related field
- 2 years prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels (Fresh graduates are also encouraged to apply)
- Experience with analytical and reporting tools, including Tableau, Google Analytics, and Data Studio will be added advantages
- Experience with programming languages such as Python and R
- A high degree of business acumen
- Strong analytical and strategic thinking skills and ability to make data-driven decisions
- Strong organizational, communication and presentation skills
- Great attention to detail and accuracy
- Confident, proactive, able to work under pressure and meet tight deadlines



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