Account Director
1 day ago
The Account Director is responsible for contributing to the achievement of business plan objectives by the effective management of the provision of quality communication strategies to clients & managing the team.
KEY RESPONSIBILITIES
- Maintain regular contact with clients - build good relationship with Clients
- Lead effective meetings/ conversation
- Thorough knowledge of client’s business, competitors, and market insights
- Development of all major and new campaign briefs
- Recommend appropriate research as required
- Brief respective teams on campaigns (e.g. Creative, Strategy Planning, Social Media, Content Strategy & etc.) to brainstorm on ideas and ensuring all deliverables are met
- Prepare strategies for selling creative work to clients ensuring creative is on strategy and within budget
- Work conforms with corporate brand identity guidelines and media specifications
- Creative work confirms with advertising codes, legal and ethical standards
- Preparation and monitoring of annual financial plan - work closely with Business Director to prepare, understand & drive revenue - Working knowledge of client contracts
- Approval/ Sign-off of relevant financial related documentation (JCRs, production estimates etc)
- Provide clients with accurate monthly budget/actual reconciliations for media/ production
- Preparation of accurate monthly client billing forecasts
- Record and maintain detailed manhours on all tasks - Work trafficked in an effective manner - to ensure all projects deliverables are met - Assist Business Director to manage and run team operations - adhere to established processes and procedures to ensure team members have a clear understanding of job requirements
- Team meetings held on a regular basis - to manage or stir projects in a correct direction/ iron out issues to ensure project run as seamless as possible
- Mentoring & grooming of junior team members
**REQUIREMENTS**:
- Must be a Malaysian with a good understanding of mass Malaysian thinking/ culture (understanding of Malay markets)
- Must be passionate on the Brand - from its product to its value - Able to add business value to the Brand - beyond just marketing (e.g. sales, operations, food, insights suggestions & etc.)
- Excellent communication skills on writing, presentation - clear communication to clients, internal & external team
- Significant previous agency experience - proven track record
- Knowledge of all integrated advertising processes/procedures
- Thorough understanding of integrated marketing (above and beyond creative and planning concepts)
- Knowledge of strategic intent and experience in evaluating creative work against it (market insights)
- Financial Management Skills
- Team Player & Leadership - able to work closely internal team (e.g. Creative, Strategy Planning, Social Media & etc) and leading the team to ensure all Client’s objective is met
- Flexibility - clear understanding and know when to pick the right battles
- Client Focus - has the patience to deal with clients & has the ability to assure them on the right path to walk on
- Initiative & Resilient - proactive, organized and be able to handle multiple jobs at the same time
- Entrepreneurship - strong business acumen & solutions driven
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Bachelor's or Equivalent
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