B2b Marketing Executive

Sunline is a global leader in financial technology, pioneering core banking transformation and innovation in the banking industry. We're on a mission to revolutionize the way banks operate, creating seamless digital experiences that empower financial institutions around the world. We’re looking for a tech-savvy, creative, and driven** B2B Marketing Executive** to join our dynamic team. If you share our passion for innovation and are eager to make a meaningful impact, we’d love to meet you

**Our Core Values**:

- Innovation: We believe in pushing boundaries and exploring new ideas to shape the future of financial technology.
- Collaboration: We value teamwork and the synergy of working together to achieve outstanding results.
- Integrity: We uphold the highest standards of honesty and transparency in everything we do.
- Excellence: We are committed to delivering top-quality solutions that exceed expectations.

**Key Responsibilities**:

- Drive Strategy: Assist in developing and executing innovative marketing strategies to amplify Sunline’s presence in the regional market.
- Event Coordination: Lead the planning and execution of marketing events, including webinars, industry forums, and customer engagement activities.
- Content Creation: Plan, create, and curate compelling LinkedIn content to boost engagement and position Sunline as a thought leader in the fintech industry.
- Campaign Management: Support the end-to-end execution of marketing campaigns, analyzing results, and refining strategies for maximum impact.
- Creative Design: Develop visually stunning marketing materials using Adobe Illustrator, and Canva to enhance brand storytelling.
- Team Collaboration: Work closely with cross-functional teams, including Sales, Solutions, and HQ Marketing, to ensure unified marketing efforts.
- Performance Analysis: Track and report on campaign success, using data-driven insights to continually optimize our marketing initiatives.
- Stay Ahead: Keep a pulse on industry trends, competitor activities, and emerging technologies to keep Sunline at the forefront of innovation.

**Language Requirements (mandatory)**:

- **Fluency in reading and writing both Chinese and English is essential.**
- **Exceptional ability to draft, edit, and refine content in both languages, ensuring clarity, creativity, and cultural sensitivity.**

**Requirements**:

- Minimum **2 years** of marketing experience, especially in event coordination, content planning, and campaign execution within a B2B setting.
- A tech-savvy mindset with a strong inclination to leverage modern marketing tools and technology.
- Proven skills in Adobe Illustrator, Photoshop, and Canva to craft impactful visual assets.
- Experience with LinkedIn content planning and a strong understanding of social media dynamics.
- Familiarity with website content management systems (CMS) and a solid grasp of SEO fundamentals.
- Ability to think outside the box, handle multiple tasks, and thrive in a fast-paced environment.
- Passion for continuous learning and an eagerness to grow in the evolving world of fintech marketing.

**Preferred Qualifications**:

- Bachelor's degree in Marketing, Communications, or a related field.
- Hands-on experience in organizing B2B marketing events and campaigns.
- Insight into the core banking or financial technology landscape.

**What We Offer**:

- Growth Opportunities: A clear career path with chances to take on bigger roles and responsibilities.
- Dynamic Environment: A culture that values creativity, collaboration, and fresh ideas.
- Global Exposure: Be a part of a team that works on projects with leading financial institutions worldwide to not only China and Malaysia, also Thailand, Indonesia, Philippines, Vietnam, Myanmar and etc.
- Competitive Package: A rewarding compensation structure with performance-based incentives.