Lead, Paid Media

**TITLE** Lead, Paid Media
**DEPARTMENT** Paid Media
**DIVISION** NP Digital - Malaysia
**LOCATION** Hybrid - Malaysia

**ABOUT OUR COMPANY**

NP Digital (NPD) is a global award-winning performance marketing agency. In 2024 Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and AdAge listed us on their Best Places to Work list in 2024 and 2025

NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.

NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.

**ABOUT THE OPPORTUNITY**

We’re looking for a sharp, strategic, and highly analytical Paid Media Lead to oversee cross-channel campaign strategy and execution across our client portfolio. This role will be responsible for leading paid media planning and buying, managing client relationships, and ensuring exceptional performance across platforms. You’ll be a key player in campaign innovation and client success.

**ABOUT THE RESPONSIBILITIES**
- Lead the development, execution, and optimization of paid media strategies for multiple clients across diverse industries
- Manage day-to-day campaign operations across channels including Google Ads, Meta, LinkedIn, TikTok, YouTube, and display/programmatic platforms
- Collaborate with account managers, creative teams, and strategists to deliver cohesive, performance-oriented campaigns
- Provide strategic media recommendations backed by data, benchmarks, and industry insights
- Oversee budget planning, pacing, bid strategy, targeting, and creative testing to maximize ROI
- Present campaign performance reports and strategic insights to clients on a regular basis
- Train and mentor junior media buyers and specialists; foster a culture of performance and accountability
- Stay up to date with platform changes, privacy laws, and emerging tools to keep our agency offering competitive and future-proof
- Lead media audits, forecasting, and new business proposals as needed

**ABOUT YOU**
- 5+ Years of hands-on experience in paid media buying within an agency environment
- Proven track record of managing 6- and 7-figure media budgets with positive ROI
- Deep platform expertise in Google Ads (Search, Display, YouTube), Meta, LinkedIn, and preferably TikTok and programmatic DSPs
- Strong experience with attribution models, data analysis and conversion optimization
- Client-facing experience and the ability to present technical and strategic concepts clearly
- Proficiency in Google Analytics, Excel, Looker Studio, and media planning/buying tools
- Ability to juggle multiple accounts and prioritize deadlines in a fast-paced environment

**ABOUT OUR BENEFITS**

We offer a comprehensive and flexible benefits package to all regular, full-time employees. Benefits include but not limited to:

- Competitive remuneration, performance incentives and substantial perks, including wellbeing benefits (gym membership, Spotify subscription, health checks, etc.)
- Comprehensive outpatient & medical benefits on top of great insurance coverage
- Extensive annual leave entitlement (Birthday, marriage, maternity, paternity, paid sabbatical leave)
- Positive and supportive leadership
- A work culture that drives teamwork and collaboration
- Hybrid and flexible working arrangements
- Unbiased work culture from top to bottom to encourage and push you to #DreamBig
- Fun employee engagement activities & parties, annual dinners and company trips
- Strategic office location that’s easily accessible by public transportation
- Work among experts and specialists in a company with years of experience in the industry and has won multiple awards

**ABOUT OUR CULTURE**

**Think Big**
“Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.

**Own It**
“Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights ability to make the work yours and deliver creative results.

**Have Fun**
“Have Fun” means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forwar