Product Manager

**Responsibilities**:

- Liaise with SEA Marketing Manager to ensure implementation of worldwide & regional strategic aims for the brands. Modify plans to suit local country requirements.
- Develop deep insights through market research, key opinion leaders’ insights and competitive intelligence to identify growth drivers.
- Create, implement and review short and long-term strategies for category growth, including pricing strategies and budget forecasting.
- Use competitor analysis & market research analysis to fine tune region approved selling messages to enhance competitive advantage.
- Maps and analyzes customer buying processes to guide the development of the value proposition and support sales execution.
- Proactively support the development of go-to-market and other marketing plans with direct responsibility for execution.
- Manage new product performance dashboard reporting and the launch readiness dashboard; closely monitor lead/lag KPIs and report these across the organization throughout commercialization phases, taking prompt, corrective action where indicated and share learnings and best practices for future launches.
- Participates actively with business and Supply chain to drive robust planning for demand and supply forecast
- Plan and manage A&P spending including FOC and samples.
- Collaborate with team members/ agencies to create tactical programs and marketing collateral (e.g. e-detailing brochures, sales verbatims, retail POSMs, Clinical Product presentation with KOLs) to reach/impact target customers through multiple touchpoint for Countries.
- Coordinate and support product & sales training as required to sales force in SEA.
- Establish and maintain good relationship with key influencers, opinion leaders and professional organizations necessary to carry out his/ her function.
- Work together with Distributors - logistics and regulatory to ensure good supply of regulatory document for selling product (leaflet, IFU, sub-label etc) in proper and timely manner.
- Coordinate and execute marketing, advertising, promotional events/campaigns such as symposium in terms of logistics planning and setup instructions for sales team.
- Work with regional team in planning and executing e-Commerce initiative in local country
- Support SEA and Country (Malaysia & Singapore) key ad hoc projects

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**Requirements**:

- Degree with Pharmacy/ Science background preferred
- 5+ years of work experience in the Pharmaceutical / Medical Device industry with Multinational company
- Of which at least 3 years should have been in a marketing position. Be able to communicate confidently in external face to face meetings/ group meetings
- Highly customer oriented
- Able to work independently
- Good working attitude include: teamwork, accountability, hungry mindset & integrity
- Good written and oral communication in English

**_ To demonstrate the following 8 core marketing competencies :_**

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**1.** **Analytics, Insight and Strategic Application (Basic)**
ü Undertaking basic analysis on competitive landscape,market and customer dynamics
ü Understands diabetes market offering and key competitor’s offerings (product and service)
ü Knows how to use existing data analytics platforms effectively
ü Presents findings to team members and/or manager

**2.** **Customer and People With Diabetes focus (Foundational)**
ü Identify relevant stakeholders [PWD and customers i.e. those involved with their care] and segment
ü Anticipates and uncovers what is important to our target audiences and how we can help them and identifies and understands preferred communication and access channels
ü Identifies need for primary and secondary data that will help further customer understanding
ü Matches solutions to fit the different segments expectations

**3.** **Marketing strategy and planning (Basic)**
ü Understands the current market landscape and customer focus
ü Supports the analysis and synthesis of information from multiple sources to support the strategy process
ü Effectively verbalizes what the strategy is and the rationale behind

**4.** **Brand building (Foundational)**
ü Communicates the Brand, and effectively briefs, evaluates and gives feedback to agencies to develop messages, creative and programs that deliver against business positioning, objectives and brand guidelines
ü Brings the brand strategy to life in the markets by ensuring brand message and branding are consistently delivered
ü Designs and executes a consistent ‘person living with diabetes’ experience which is aligned to the brand equity and creates coherency for the brand and analyzes equity progress and reassess/course corrects as needed
ü Drives brand building actions through the sales teams and ensures the positioning is brought to life consistently across every interaction with customers

**5.** **Commercial execution and launch excellence (Basic)**
ü Develops and executes all marketing materials to drive business strategy
ü Develo