Assistant Brand Manager, Feminine Care

**Your Job**

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.

**Role Overview & Primary Accountabilities**:
You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.

As an Assistant Brand Manager for Kotex, you will support the development and execution of marketing plans that drive growth and brand relevance for one of the leading brands in feminine care. You will collaborate across functions, support innovation and product launches, and play an integral part in delivering impactful campaigns and business performance.

**Brand Strategy & Business Performance**
- Assist in developing and executing the annual brand plan to drive the brand’s commercial objectives, including defining marketing goals, strategies, and 360-degree activation plans in collaboration with cross-functional teams.
- Track and report business performance by analysing internal sales reports, external data (eg. Nielsen, Kantar), and market trends to assess brand performance and identify opportunities.
- Monitor and track segment performance, competitor activities, and market dynamics to inform strategy and ensure growth of Kotex
- Drive initiatives that enhance the brand equity of Kotex through strategic and relevant brand-building activities.

**Marketing Budget & Reporting**
- Assist in the management of the marketing budget, including the execution and reporting of marketing activities, advertising spend, and performance results. Support the monthly A&P management process, ensuring resources are allocated efficiently for the brand’s marketing initiatives. Support in marketing presentations, analysis and reporting

**Cross-Functional Collaboration**
- Partner with internal stakeholders including Sales, Trade Marketing, Demand Planning, and Regional Marketing to ensure alignment on all initiatives. Support monthly demand planning processes and on-ground activations, identifying potential challenges and proposing effective solutions.
Work closely with the Finance team to develop and analyse the brand P&L, ensuring marketing plans support brand growth targets and profitability objectives.

**Campaign Support & Digital Collaboration**
- Collaborate with digital team to develop meaningful communication and acquisition strategies that support brand objectives, drive sales and enhance brand engagement through digital and ecommerce. Provide brand guidance on digital content, campaigns, and e-commerce assets to ensure consistency and effectiveness across consumer touchpoints. Assist in the development and execution of 360° marketing campaigns, ensuring strong brand messaging across all consumer touchpoints.

**Portfolio Management**
- Support end-to-end innovation launches, including P&L analysis, packaging development, claims validation, production timelines, and go-to-market strategies. Collaborate with the regional team to ensure successful new product launches, aligning on regional priorities and adapting strategies for local dynamics and strategies. Assess competitive standing of the product portfolio, identifying opportunities for product upgrades and new product launches Develop promotional packs that align with business strategies and shopper insights, supporting key sales events and product push periods. Support the development and implementation of Price Pack Architecture strategies to optimize brand competitiveness and profitability across consumer segments.

**About Us**

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth, and impact. We’re founded on 151 years of market leadership, and we’re always looking for new and better ways to perform - so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.

Led by Purpose. Driven by You.

**About You**

You perform at the highest level possible, and you appreciate a performa