Assistant Brand Manager

2 weeks ago

Petaling Jaya, Selangor, Malaysia Unicharm Singapore Pte Ltd Full time 80,000 - 120,000 per year

Brand & Marketing Strategy Execution

  • Assist in developing and executing integrated marketing plans for assigned pet care categories (pet food, grooming, hygiene).
  • Coordinate 360° marketing campaigns including digital, in-store activation, trade promotions, and new product launches.
  • Ensure all initiatives are aligned with brand positioning, pet owner needs, and business objectives.

Performance Monitoring & Reporting

  • Track sales performance, market share, promotional ROI, and brand health indicators on a weekly/monthly basis.
  • Prepare and present regular reports and actionable insights for internal review and decision-making.
  • Work with internal data and analytics teams to drive more granular understanding of brand and channel performance.

Cross-functional Collaboration

  • Collaborate closely with Sales, Trade Marketing, Supply Chain, and Product Development to ensure end-to-end execution of brand initiatives.
  • Align on promotional volume forecasts, inventory planning, and in-store activities.
  • Support product lifecycle planning and manage timelines for new SKU launches.
  • Coordinate with HQ and export markets for product importation processes, including preparation and submission of licensing, regulatory, and documentation requirements to ensure smooth market entry and compliance.

Volume Forecasting & Demand Planning

  • Prepare accurate sales volume forecasts for new product launches, promotional campaigns, and seasonal uplifts.
  • Validate forecasts using historical sales data, market intelligence, and feedback from Sales and Supply Chain teams.
  • Identify and mitigate demand-supply gaps in coordination with relevant departments.

Consumer Insight & Market Engagement

  • Partner with Consumer Insight team or agencies to design and implement research (e.g., surveys, focus groups) specific to pet owners and purchasing behavior.
  • Conduct regular store visits and on-ground interactions with pet shop owners, grooming centers, and end consumers.
  • Identify insights and market opportunities for product or communication improvements.

Project Management

  • Lead/support the rollout of pet care category-specific marketing projects and innovation initiatives.
  • Ensure timely delivery, within budget, and with clear KPI tracking for each project.

Job Type: Full-time

Pay: RM6, RM8,000.00 per month

Benefits:

  • Dental insurance
  • Flexible schedule
  • Health insurance
  • Professional development

Education:

  • Bachelor's (Preferred)

Experience:

  • Marketing: 4 years (Required)
  • Brand Management: 5 years (Required)

Work Location: In person

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