Brand Manager

2 days ago

Petaling Jaya, Selangor, Malaysia MJM Malaysia Sdn Bhd Full time 120,000 - 220,000 per year

Job Description


• Deliver on KPIs relating to brand health and equity, for the purpose of driving sales growth and brands' share targets.


• Co-develop the Brand Vision, architecture, and long-term growth strategy


• Develop and operationalize annual brand plans, leading excellent cross functional execution:


• Identifies consumer insight, competitor movement, price guidelines, and relevant consumer promotions in close coordination with Trade Marketing and Field Sales to execute a brand and channel development strategy


• Drive an Integrated Marketing Communication Plan for the Brand and develop relevant materials in line with the Brand VIS for multi-channel use


• Actively contributing and transforming knowledge and insights into strategy and ensuring strategies support the category growth ambition


• Progress innovation projects cross-functionally in line with the overall Brand ambition


• Brand budget planning, monitoring, and management


• Manage key relations with ATL, Digital, and Event agencies, and key internal stakeholders within company


• Coach and develop an Assistant Brand Manager / Brand Assistant

Job Requirements


• Minimum bachelor's degree ideally in business administration, major in Marketing or Bachelor of Arts with a major in Communications


• Minimum 7 years of Marketing experience for FMCG products in emerging economy


• In-depth knowledge about relevant Brand subject areas and commercial experience in at least two Brands with focus on: concept development, communication & promotions planning, in-market execution


• Exposure to category thinking and strategic planning


• Cross functional experience in trade marketing and sales will be favorable


• High level of proficiency in Excel and PowerPoint


• Developed analytical and project management skills


• Team player and culturally adaptable

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