Brand Activation Manager

1 day ago

Petaling Jaya, Selangor, Malaysia TRAD3MARK GROUP Full time 60,000 - 120,000 per year

About Trad3mark Integration Sdn Bhd

Trad3mark Integration S/B specializes in commercial solutions for leading international and local brands. Known for our bold and strategic approach, we develop impactful brand and trade solutions—from full-scale campaigns to bespoke, one-of-a-kind executions. Our services span across BTL, exhibitions, sales & marketing solutions, brand ambassadors, CRM, ownership projects, activations, and event business development.

Role Overview

The Activation Manager is responsible for planning, managing, and executing brand activations, events, and campaigns for leading international and local brands. This role involves overseeing day-to-day project operations, ensuring seamless execution, and maintaining strong client and stakeholder relationships. The Activation Manager will work closely with internal teams, vendors, and clients to deliver impactful and results-driven activations.

Key Responsibilities:

Project & Activation Management:

  • Lead the end-to-end planning and execution of activations, events, and brand campaigns.
  • Oversee project timelines, budgets, and deliverables to ensure smooth execution.
  • Coordinate with internal teams, external vendors, and partners to ensure all elements align with project goals.
  • Conduct site visits, manage logistics, and troubleshoot on-ground issues during activations.
  • Ensure all activations align with the brand's vision, objectives, and KPIs.

Client & Stakeholder Management:

  • Serve as the main point of contact for assigned projects, providing updates and reports to clients.
  • Build and maintain strong client relationships, understanding their needs and expectations.
  • Present activation plans, progress reports, and post-campaign analysis to stakeholders.

Team Coordination & Leadership:

  • Work closely with the internal creative, production, and operations teams to ensure flawless execution.
  • Supervise brand ambassadors, promoters, and event staff during activations.
  • Train and guide junior team members, ensuring best practices are followed.

Performance & Reporting:

  • Track and measure activation performance, providing insights and recommendations for improvements.
  • Prepare post-event reports, case studies, and analysis on ROI and engagement metrics.
  • Continuously explore innovative activation strategies to enhance brand presence and engagement.

Requirements:

  • Minimum 3–5 years of experience in event management, brand activations, or marketing.
  • Proven track record in managing large-scale activations, brand experiences, or experiential marketing.
  • Strong project management skills with the ability to multitask and meet deadlines.
  • Excellent communication, presentation, and negotiation skills.
  • Ability to thrive in a fast-paced, high-pressure environment.
  • Willing to travel and work on-site during activations when required.

Preferred Skills:

  • Knowledge of BTL marketing, exhibitions, sales & marketing solutions, CRM, and brand ownership projects.
  • Experience working with international and local brands in various industries.
  • Strong analytical skills to evaluate activation performance and suggest improvements.

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