Brand Communications Manager

1 day ago

Petaling Jaya, Selangor, Malaysia ROOTS PR Full time 40,000 - 60,000 per year

Who are we:

ROOTS & DEX Group is an integrated marketing agency. Our philosophy is simple – to provide client solutions that are integrated, market-oriented, and results-driven. ROOTS PR provides expertise in Brand Communications. We work very closely with our network partners in Digital Marketing (DEX Ventures) and Activation (ROOTS Asia Pacific) to drive the integrated strategies that we develop for our clients.

What we believe in:

We believe in work/life integration - where you see the world from a lens of optimism and always seek for improvements that can elevate you both professionally and personally. Your team mates are your collaborators, your support system and sometimes your mentors.

This role is for you if you're full of energy and passionate about tackling marketing challenges. You see that brands are living, breathing entities that play an important role in our daily lives yet you understand that each brand is responsible in their own ways. You believe you that you can make things better but the journey will be full of ups and downs. You're relentless in your pursuit of excellence yet you know to get there - you need to make sure others are successful as well.

In a nut shell

The primary role is to be accountable in managing brand communications, maintain and expand media relationships and to be the main support in implementing PR initiatives such as events, media pitches, interviews and other strategic communication contents.

In a nut shell:

As our Specialist , you will be ensuring the smooth running of daily operations and success of our content creation and influencee engagement efforts. You will be working with the team to develop and manage content for our client's brands and campaign; interacting and engaging with people from various backgrounds - influencers, media, vendors and partners relevant to our clients' brand and campaign goals.

What you'll do:

  1. Active involvement in client servicing and consultation. Act as the main point of contact for assigned clients to ensure a high level of delivery quality.
  2. Collaborate and manage with internal and external partners to create successful campaign
  3. Develop PR strategies by liaising with media houses to foster dialogue and promote brand's campaign
  4. Understand and manage daily operations of the internal team as requested (WIP, Cadences, Task Management)
  5. Prepare of new business pitches and internal brainstorms
  6. Align with relevant internal/ external stakeholders in ensuring proper alignment to meet the overall project/campaign objectives
  7. Track, analyze and report overall brand performance1

What you'll need:

  1. At least 4 years of experience in the similar field.
  2. Strong analytical and problem-solving skills; resourceful.
  3. People person, friendly and love meeting new people.
  4. Multilingual candidates are welcomed.
  5. Well-versed with social media platforms and current trends.
  6. Relationship building and negotiation skills, with ability to engage and influence stakeholders at various levels
  7. A strong command of English both spoken and written and the ability to write well in a variety of styles.
  8. Comfortable in assisting on alcohol accounts, passionate in fitness / sports and knowledgable with other lifestyle industries such as tech, beauty, skincare, interior design, etc.

THAT'S A LOT OF INFORMATION. HOW DO I KNOW IF I AM A GOOD FIT?

  1. You are optimistic
  2. You cleverly use technology to solve daily problems
  3. By and large impatient and want to get things done
  4. You laugh at the end of a bad day
  5. You don't tolerate mediocre work and always find ways to be better

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