Head of Brand, Content

1 day ago

Petaling Jaya, Selangor, Malaysia Marketing, Communications & Public Policy Full time 80,000 - 120,000 per year

Get to Know the Team

At Grab, you'll join a collaborative and ambitious team committed to transforming the way people experience our brand. You'll be part of a group that thrives on crafting industry-leading strategies, creating engaging content, and fostering seamless collaborations across regional and local teams. We work together to bring innovative ideas to life while making a meaningful impact on the communities we serve.

Get to Know the Role

As the Head of Brand, Content & Social, you will lead Grab's global social-first strategy, elevating our creative and brand capabilities into a high-performing, culturally relevant force. This isn't just about maintaining existing efforts — it's about shaping the future of how Grab engages its audiences, builds brand love, and scales creative output to drive measurable growth. You'll collaborate with talented partners across creative studios, marketing teams, agencies, and content platforms to ensure consistency and excellence in all we do.

This role reports to our Head of Regional Brand & Singapore Country Marketing and is a fully onsite role at our Malaysia's Petaling Jaya office.

The Critical Tasks You Will Perform

  • You will develop and lead Grab's unified global social strategy, empowering regional and local teams with clear playbooks for creating high-impact, algorithm-friendly content that drives engagement, conversions, and brand affinity.
  • You will partner with the Creative Studio Lead to enhance Grab's creative capabilities by embedding data-driven insights, leveraging AI tools, and scaling automation for greater efficiency.
  • You will work with the Performance Marketing team to implement and optimize content strategies aimed at increasing ROI, identifying high-performing approaches, and ensuring creative aligns with conversion objectives on paid platforms.
  • You will spearhead innovative partnerships in entertainment, gaming, and streaming platforms to align Grab with cultural trends and engage growth audiences effectively.
  • You will mentor and inspire a broad network of internal creative talent, external agencies, automation experts, and collaborators, nurturing the skills to excel in a social-driven world.
  • You will contribute to brand strategy on an ad-hoc basis, supporting naming initiatives, white paper development, corporate/ESG campaigns, and communication planning.
  • You will collaborate and align with regional and market-specific teams to ensure unified execution of content strategies that resonate locally while reflecting a holistic global vision.

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