Head of Brand, Content

About Grab and Our Workplace

Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.

Get to Know the Team

At Grab, you'll join a collaborative and ambitious team committed to transforming the way people experience our brand. You'll be part of a group that thrives on crafting industry-leading strategies, creating engaging content, and fostering seamless collaborations across regional and local teams. We work together to bring innovative ideas to life while making a meaningful impact on the communities we serve.

Get to Know the Role

As the Head of Brand, Content & Social, you will lead Grab's global social-first strategy, elevating our creative and brand capabilities into a high-performing, culturally relevant force. This isn't just about maintaining existing efforts — it's about shaping the future of how Grab engages its audiences, builds brand love, and scales creative output to drive measurable growth. You'll collaborate with talented partners across creative studios, marketing teams, agencies, and content platforms to ensure consistency and excellence in all we do.

This role reports to our Head of Regional Brand & Singapore Country Marketing and is a fully onsite role at our Malaysia's Petaling Jaya office.

The Critical Tasks You Will Perform

• You will develop and lead Grab's unified global social strategy, empowering regional and local teams with clear playbooks for creating high-impact, algorithm-friendly content that drives engagement, conversions, and brand affinity.
• You will partner with the Creative Studio Lead to enhance Grab's creative capabilities by embedding data-driven insights, leveraging AI tools, and scaling automation for greater efficiency.
• You will work with the Performance Marketing team to implement and optimize content strategies aimed at increasing ROI, identifying high-performing approaches, and ensuring creative aligns with conversion objectives on paid platforms.
• You will spearhead innovative partnerships in entertainment, gaming, and streaming platforms to align Grab with cultural trends and engage growth audiences effectively.
• You will mentor and inspire a broad network of internal creative talent, external agencies, automation experts, and collaborators, nurturing the skills to excel in a social-driven world.
• You will contribute to brand strategy on an ad-hoc basis, supporting naming initiatives, white paper development, corporate/ESG campaigns, and communication planning.
• You will collaborate and align with regional and market-specific teams to ensure unified execution of content strategies that resonate locally while reflecting a holistic global vision.

What Essential Skills You Will Need

To excel in this role, you'll bring a combination of experience and skills tailored to meet the critical tasks:

• Social-first strategy expertise: A proven track record of designing and scaling social strategies across organic and paid media, leading to measurable customer engagement and growth.
• Creative leadership: Experience in building or transforming creative systems within fast-paced or complex organizations, driving innovation and operational excellence.
• Proficiency in AI and automation tools: Familiarity with platforms like and other automation solutions, along with operationalizing AI-driven tools for efficiency and scalable creative outputs.
• Data-driven decision-making: Ability to leverage insights (e.g., performance metrics) to continuously refine creative strategies and boost engagement on platforms powered by algorithms.
• Expertise in brand building: Competence in developing naming conventions, brand architecture, and campaign planning, aimed at strengthening brand identity and cultural relevance.
• Leadership and team collaboration: Skilled in inspiring diverse teams, aligning stakeholders, and fostering collaboration across regions and departments to achieve unified strategies.
• Cross-market awareness: Experience working in multi-country environments, recognizing cultural differences and customizing approaches to succeed locally while aligning globally.

You'll succeed in this role if:

• You create a unified and recognizable social presence across regions that generates standout engagement and measurable business conversions.
• You shape outputs from Grab's creative studio to be not only visually compelling but also strategically aligned with performance goals.
• You consistently deliver high-impact sponsorships and partnerships that showcase Grab's brand in meaningful cultural narratives.

Life at Grab

We care about your well-being at Grab, here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex, create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
• Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours

What We Stand For at Grab

We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.