Head of Digital Strategist

1 day ago

Petaling Jaya, Selangor, Malaysia Bike Bear Full time $140,000 - $350,000 per year

Company Description

Bike Bear is a dynamic collective of creative individuals driven by passion and innovation. The company's unique culture thrives on curiosity and exploration, fostering an environment where unconventional ideas and creativity blossom. At Bike Bear, we embrace challenges and are dedicated to pushing the boundaries of what we love to do.

Role Description

We are seeking a creative and results-driven Head of Digital Strategist to lead our strategy team. As a Digital Strategist, you will play a key role in developing and implementing effective digital marketing strategies to meet our business objectives and support new business development through strategic pitches and proposals. This role requires a blend of strategic thinking, analytical skills, and a passion for staying ahead in the digital landscape.

Job Description

Strategy Development:

  • Collaborate with cross-functional teams to develop comprehensive digital strategies aligned with business goals.
  • Analyze market trends, customer behavior, and competitor activities to identify opportunities for growth.
  • Contribute to new business efforts by crafting strategic proposals and pitch decks tailored to client needs and objectives

Digital Campaign Management:

  • Plan and execute digital marketing campaigns across various channels, such as social media, email, and online advertising.
  • Monitor and optimize campaign performance to ensure maximum effectiveness and ROI.

Content Strategy:

  • Develop content strategies that resonate with the target audience and align with brand messaging.
  • Coordinate with content creators to ensure consistent and engaging content across digital platforms.

Analytics and Reporting:

  • Utilize analytics tools to track and measure the success of digital initiatives.
  • Provide regular reports and insights to stakeholders, identifying areas for improvement and optimization.

SEO and SEM:

  • Implement and optimize SEO strategies to improve online visibility and search engine rankings.
  • Manage paid advertising campaigns, making data-driven decisions to enhance campaign performance.

Job Requirements

  • Proven experience as a Head of Digital Strategist or similar role.
  • Strong understanding of digital marketing channels and trends.
  • Excellent analytical and problem-solving skills.
  • Proficient in using analytics tools and platforms.
  • Effective communication and collaboration skills.
  • Ability to stay updated on industry changes and continuously improve strategies.

Qualifications

  • Bachelor's degree in Marketing, Business, Communications, or a related field
  • 3–5 years of experience in digital strategy, content planning, or campaign management
  • Proven experience developing digital strategies that drive measurable results
  • Strong ability to translate insights into pitch decks and proposals for new clients
  • Familiarity with social media platforms, content formats, and performance metrics
  • Proficient in tools like Google Analytics, Meta Business Suite, and presentation software (e.g., Keynote, PowerPoint)
  • Excellent communication, analytical, and project management skills
  • Strong visual storytelling and copywriting instincts are a plus

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