Creative Strategist

About The Role
We are looking for a highly creative, strategic, and culturally attuned
Creative Strategist
to lead the development of breakthrough ideas, campaigns, and content that elevate our brand and drive business impact. This role sits at the intersection of
creative strategy, design execution, and trend intelligence
, making it ideal for someone who understands both the big idea
and
the production behind it.

You will conceptualise campaign directions, lead creative strategy across digital channels, identify emerging creative trends, and translate insights into high-performing video, social content, and digital ads. If you're equal parts strategist and creator, this role is built for you.

*Key Responsibilities:
Creative Strategy & Concept Development*

• Lead the ideation and development of creative concepts, campaign themes, taglines, and storytelling directions
• Translate marketing objectives into strong creative strategies that resonate with digital audiences
• Build brand narratives and messaging frameworks to support performance marketing, social, product launches, and content pushes
• Collaborate with marketing, product, and design teams to ensure unified creative direction across all touchpoints

Trend Listening & Creative Intelligence

• Monitor and analyse emerging trends in digital design, advertising, creator culture, storytelling, formats, and platform-specific behaviours
• Identify opportunities for 123RF to jump onto trends, cultural moments, or new creative formats
• Conduct competitor creative analysis and benchmark creative performance across industries

Hands-On Creative Production

• Conceptualise and design static ads, banners, social graphics, moodboards, and campaign visual directions
• Edit and produce short-form video content (ads, social videos, product explainers)
• Lead storyboarding, visual direction, and creative scripting for marketing videos
• Oversee creative output to ensure consistency, quality, and brand alignment

Campaign + Cross-Functional Collaboration

• Work closely with performance marketing to develop high-converting creative variations
• Partner with content, social, and product teams to create integrated creative campaigns
• Provide creative leadership during brainstorming, reviews, shoots, and post-production

Requirements

• Minimum 5 years of experience in creative strategy, advertising, design, or digital marketing
• Excellent command of English and ability to strategise on multiple countries and regions.
• Strong ability to turn consumer insights and data into actionable creative ideas
• Deep understanding of digital advertising formats (Meta, TikTok, Google, display, video, social)
• Solid hands-on design skills: static graphic design, ad layout, digital banners, social assets
• Strong video editing capabilities (short-form ads, reels, TikToks, motion-based content)
• Sharp copywriting instincts- able to guide messaging, hooks, and campaign angles
• Up-to-date knowledge of creative trends, design styles, cultural behaviours, and platform best practices
• Strong communication and presentation skills - able to pitch ideas and defend creative rationale
• Ability to multitask across multiple briefs and deliver high-quality output under timelines

Bonus Skills

• Experience working with creative AI tools (image, video, copy)
• Familiarity with stock content production or visual content marketplaces

Benefits

• Flexible Work Hours- Early bird or slow starter? It's your call Start your day anytime between 7am to 10am — because we believe life doesn't run on a one-size-fits-all schedule
• Optical & Dental Subsidies- We've got your smile (and your sight) covered Enjoy subsidies for dental and optical care, because well-being matters
• Life & Medical Insurance- Health comes first — always. Rest easy knowing you're protected with life and medical coverage
• Coffee (and more)- Calling all caffeine lovers Get your daily fix from our pantry, plus a variety of other beverages to fuel your day
• Sports & Socials- We play as hard as we work Join our weekly games — from badminton and futsal to a round of pickleball. Take a break with PS4 sessions in the office, and don't miss our fun-filled festival gatherings throughout the year

*Why Join 123RF?*
At 123RF, you will be part of a global creative powerhouse that serves millions of users worldwide. We are shaping the future of stock content and AI-driven creativity and you will play a key role in driving that transformation. You will work with talented marketers, designers, creators, and product innovators who are passionate about pushing boundaries and delivering world-class experiences. If you are excited about shaping what the future of digital creativity looks like, you will thrive here.

*Work Culture*
At 123RF, we promote a high-performance culture that values innovation, collaboration, and continuous learning. Employees are encouraged to contribute ideas and drive improvements across all functions. We offer a dynamic work environment, career development opportunities, and a competitive remuneration package.

*Equal Opportunity*
123RF is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.