Senior Content Strategist

1 day ago

Petaling Jaya, Selangor, Malaysia Theadsbiz Full time 60,000 - 80,000 per year

Are you a creative and data-driven storyteller with a passion for social media? Do you have a track record of developing successful content strategies that drive engagement and brand awareness? If so, we want you to join our team. R
ead on to learn more.

At theAdsBiz, we are committed to crafting digital marketing solutions that work for the client's business. We listen, educate, and advise on the best solutions to augment the client's competitive advantage. Upholding the virtue of full disclosure in all business dealings, we ensure clients are empowered to make better-informed decisions. With quantifiable and measurable results, we deliver clarity and certainty to help clients elevate their business to the next level.

Responsibilities:

  • Develop and execute social media content strategy that aligned with the client's brand identity, target audience, and marketing objectives.
  • Collaborate proactively with clients, copywriters, videographers, and the creative team to produce high-quality, engaging content across social media platforms such as Facebook, Instagram, TikTok, or LinkedIn
  • Plan basic media buys for content needs and analyse content performance for optimisation opportunities (experience with setting up basic boosts/ads will be an advantage).
  • Stay up-to-date with the latest social media trends, tools, and best practices to ensure we remain at the forefront of digital innovation.
  • Utilize data and analytics to measure social media content performance, optimising strategies to maximize client KPIs and making insights easily understandable.
  • Identify and leverage user-generated content and other relevant opportunities to enhance brand advocacy and community engagement.
  • Stay informed about industry trends and competitor activities to seize new opportunities and maintain a competitive edge.
  • Approach tasks proactively and positively, demonstrating excellent communication and confident presentation skills (internal or external).
  • Maintain good relationships with clients.
  • Work independently while being a team player, demonstrating strong time management skills and a commitment to personal and professional growth.
  • Coach and mentor junior team members to enhance their skills and capabilities (If any).
  • Provide guidance and structure to juniors for progression toward team leadership roles for this position.
  • Candidates with relevant experience or past work in similar roles may be considered for a lead position.

Requirements
:

  • Graduates in Marketing, Communications, or related fields will be advantageous (though not compulsory).
  • Minimum of 2-3 years of proven experience in developing and implementing successful social media content strategies for brands or organisations.
  • Proficiency in using social media analytics tools to gather insights and drive data-based decision-making.
  • Excellent written and verbal communication skills, sensitivity to detail and creativity.
  • Sensitive towards timeline for best deliverable.
  • Ability to thrive in a fast-paced, deadline-driven environment while managing multiple projects.
  • Passion for continuous learning and staying on top of industry trends and advancements.

Perks & Benefits
:

  • Competitive salary
  • Casual dress code
  • Annual leave
  • Medical claims
  • Open culture fostering personal development opportunities

Are you excited about the opportunity to shape a client's brand online presence and connect with different businesses? We'd love to hear from you Apply now.

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