Lead Creative Strategist

At BJAK, we're building Southeast Asia's leading digital financial platform - and we're doing it fast. Our mission is to make insurance and financial services more accessible, affordable, and inclusive.

The Lead Creative Strategist role at BJAK is a highly hands-on position focused on driving user acquisition and engagement through high-performing digital content. You will be responsible for researching market trends, developing data-informed campaign concepts, and translating those ideas directly into effective digital assets, specifically high-volume videos and short-form media, to achieve measurable growth targets.

What You Will Do

• Write and develop well researched and highly specific campaign and brand campaign plans consisting of brand voice, messaging, style, and more in developing the brand architecture

• Lead the creative discovery process by rigorously researching market campaigns, social trends, and user behavior data to identify winning messaging angles and strategic opportunities for content.

• Develop strategic, well thought through campaign concepts that directly translate business objectives and research insights into clear, compelling, and actionable blueprints for digital content.

• Translate campaign concepts into executable digital content, taking direct ownership of the production workflow for high-volume video ads, short-form scripts, and performance media assets.

• Partner closely with the internal teams to analyze content performance data (e.g., CTR, conversion rates, CPA). Use these results to quickly iterate and optimize creative assets for acquisition efficiency.

• Ensure all developed content maintains BJAK's brand voice and visual quality while pushing creative boundaries to maximize relevance and impact across all digital advertising channels.

The right fit has:

• 4–6 years in a hands-on creative strategy role, specifically focused on performance creative, digital content development, or campaign strategy within a high-growth B2C brand or agency setting.

• A compelling portfolio that clearly demonstrates the ability to translate strategic research and insights into high-performing digital video and mobile-first creative assets.

• Expertise in digital content production workflows, including scripting, storyboarding, overseeing editing, and delivering assets optimized for rapid deployment across acquisition channels

• Proven ability to utilize data and campaign metrics (e.g., CTR, CPA, ROAS) to critique, iterate, and scale creative concepts, demonstrating a strong link between creative output and business results.

• Proficiency with design tools and video production/editing software

• Strong project management skills and the ability to effectively manage complex cross-functional stakeholder communication and external vendor/freelance workflows.

Our Team & Culture

• We're a lean, high-output team that moves fast and expects the same from each other.

• We don't care about titles - we care about results, speed, and responsibility.

• Everyone is expected to contribute meaningfully, think like an owner, and raise the bar.

• We value clarity, execution, and constant iteration.

• If you work best in a startup-like environment where ideas move fast, decisions are data-driven, and your work truly matters, you'll feel right at home here.

Why Join Us

• Lead the creative vision for one of Southeast Asia's fastest-growing fintech platforms

• Collaborate directly with leadership and own brand strategy end-to-end

• Be part of a high-performance team that values ownership, speed, and smart execution

• Fast career growth and the opportunity to shape how millions experience BJAK

• Competitive compensation, flat hierarchy, and zero-politics culture

BJAK is Southeast Asia's largest digital insurance platform. Headquartered in Malaysia with operations across the region, we help millions of users access affordable financial protection. Through automation, AI, and intelligent systems, we simplify complex financial services, making them faster and more inclusive.

If you're ready to lead, create, and build a brand that truly stands out - we want to hear from you.