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Social Media Executive

2 weeks ago

Kuala Lumpur, Malaysia Tinker Studio Sdn Bhd Full time

Social media executives brainstorm, generate, and release content on each of a given company's social media accounts. Social media executive focus on creating appealing and creative digital content for a company’s various social media platforms. You will report to the social media manager and work closely with the digital marketing team to generate a social media marketing strategy that will promote customer engagement and brand awareness.
- Working closely with our social brand manager on client’s social media account.
- Understand client’s business objectives and advertising strategy.
- Build and execute cross content through competitive research platform determination, bench marketing, messaging and audience identification.
- Leverages measurement tools to provide progress reports and mine insights, while continually finding ways to improve on those metrics through testing and new initiatives.
- Create editorial calendars and syndication schedules.
- Work with Creatives Department to provide design and direction for collateral, marketing kits, web, product packaging, and other visual communication media content for the company.
- Identifying target audiences and analyzing their characteristics, behavior, and habits.
- Undertaking research and analyzing data using specialist industry resources.
- Innovating and identifying social media trends and opportunities proactively and creatively.
- Monitoring and optimize effectiveness of campaigns.
- Maintaining records and preparing periodic reports as may be required on assigned account.
- Performs miscellaneous job-related duties as assigned

**; Requirements**:
- Degree in marketing, communication studies, journalism, creative writing, or similar.
- Min 2-3 years experience as a social media executive at a similar or related role.
- Min of 2-3 years of agency experience.
- Expert knowledge of all leading social media sites, including their algorithms.
- Firm grasp of Hootsuite and its integrations.
- In-depth understanding of the processes surrounding the creation and distribution of paid advertisements.
- Ability to create authoritative and persuasive texts.
- Flexible and engaging writing style.
- Knowledge of pertinent engagement metrics.
- Appreciation for novel insights and ideas.