Manager, Ancillary

5 days ago

Sepang, Malaysia AirAsia Full time

Group Ancillary Marketing Strategy & Campaign Activation via CRM, Online & Offline Marketing & Branding
- Develop impactful marketing campaign to achieve Revenue per pax (RPP) target
- Increase ancillary contribution to total revenue at regional level
- Develop regional marketing plan and coordinate with local marketing team for execution
- Develop and Coordinate Go-to-market (GTM) Plan for new products and initiatives
- Work closely with cross-departmental, including local and regional teams such as Communications, Social media, Branding and Creatives, Digital Marketing, Product, Operations etc. for marketing executions
- Lead and manage internal and external partnerships with different stakeholders, including Brands, Companies and Agencies
- Ownership of customer experience on app & web and constantly looking for opportunities to upsell ancillary products
- Analyze and use data and market insights to guide business decisions and recommendations
- Manage budget and campaign performance

**Skills Needed**
- Strong business acumen
- Relationship management and good communication skills for close coordination with internal and external partners across local and region
- Able to work smart
- Ability to interpret raw data to useful business strategies and turn those into actionable insights
- Excellent project management, organizational, time management and presentation skills
- Shows potential to lead a team in a fast-growing and changing environment

**Traits**
- Able to perform under pressure in a challenging environment
- High comfort level working in a diverse environment
- Able to maintain high confidentiality, tactful, and discretion when dealing with people
- Curious and love to learn
- Must be inclined to travel

**Requirements**:

- Must have at least 5 years work experience in Marketing or anything related to Business Administration, Product Development, Advertising and Public Relations
- Experience in any of the following: airline, e-commerce, start-up or platform is a plus

**We are all different** - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.

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