Category Lead, Fmcg

Commerce ops Category Lead, FMCG - TikTok Shop - Malaysia **Location**: Kuala Lumpur Employment Type: Regular Job Code: A188863 **Responsibilities**: About the team The FMCG, "Fast Moving Consumer Goods" team at TikTok E-commerce partners with leading brands and emerging sellers across categories such as beauty, personal care, food, and household essentials. About the role As the Category Lead, you will play a pivotal role in driving the business growth and category success of TikTok E-commerce in Malaysia. Reporting directly to the Country Manager, you will own the end-to-end strategy and execution for your assigned cluster — shaping its direction, driving commercial outcomes, and building a sustainable merchant ecosystem. - Drive Strategy and Execution: Formulate and execute the go-to-market, seller/brand growth, and merchandise strategy for your category or cluster. - Translate Goals into Impact: Break down overall business targets into actionable, measurable plans, and lead the team to achieve them. - Merchant Ecosystem Management: Monitor category performance, identify high-potential merchants and breakout product opportunities, and stay ahead of emerging market trends and risks. - Operational Excellence: Implement key merchant programs and initiatives that drive both short-term growth and long-term sustainability. - Leadership & Collaboration: Lead a category team, ensure OKRs are met, and foster a culture of performance, agility, and collaboration. **Qualifications**: Minimum Qualification(s) - Minimum Bachelor's degree or above - 5 years of experience in e-commerce platform, consulting firm or internet strategy, industry or market research and business analytics with eCommerce relevant experience - Have an in-depth knowledge of e-commerce ecosystem, value proposition and writing business proposals by identifying and mapping business strengths and customer needs - Combine analytical rigor with business intuition, and you know how to turn insight into action. - Strong project delivery, commercial negotiations and relationship management along with deep analytical acumen - Strong leadership and stakeholder management skills, able to align teams, inspire execution, and deliver tangible business results. Preferred Qualification(s) - Experience working with e-commerce platform. Job Information About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us. Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.