Marketing Manager FMCG
2 weeks ago
Company Background
Ouji Seiyaku (Malaysia) Sdn Bhd, a dynamic player in the Fast-Moving Consumer Goods (FMCG) industry, is also the proud owner of brands like Dynamo, Fab, and Walch.
Key Responsibilities
- Lead brand strategy, annual plans, and portfolio growth.
- Drive innovation and product launches with R&D and cross-functional teams.
- Develop and execute integrated marketing campaigns across ATL, BTL, digital, and social.
- Manage pricing, promotions, and trade marketing with Sales and Channel teams.
- Oversee digital marketing performance: SEO, SEM, social, CRM, analytics.
- Manage marketing budgets, KPIs, and ROI.
- Lead and develop a small marketing team.
- Manage agencies to ensure strong creative and media execution.
Job Requirements:
- Bachelor's Degree in Marketing/Business or related field.
- Minimum 10 years FMCG marketing experience, including 5+ years leading brands (personal care/household categories preferred).
- Strong track record in brand building, innovation, and go-to-market execution.
- Solid understanding of Malaysian retail, shopper behaviour, and category dynamics.
- Hands-on experience in digital + performance marketing.
- Strong leadership, communication, and stakeholder management skills.
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