Marketing Manager

1 week ago

Kuala Lumpur, Kuala Lumpur, Malaysia YC Capital Group of Companies Full time

The Marketing Manager is responsible for developing and executing strategic marketing plans to increase brand awareness, drive customer acquisition, and grow revenue across all F&B outlets/platforms. This role oversees brand management, digital marketing, campaign planning, and market analysis to ensure consistent and impactful brand presence aligned with company objectives.

Qualifications

  • Bachelor's Degree in Marketing, Communications, Business, or related field.
  • Minimum 5 years of marketing experience, preferably in the F&B, retail, hospitality, or FMCG industry.
  • Strong understanding of digital marketing strategies and social media trends.
  • Experience leading a marketing team or managing vendors/agencies.
  • Excellent project management, communication, and presentation skills.
  • Creative thinker with strong analytical and problem-solving capabilities.
  • Able to work in a fast-paced, multiple-outlet, and campaign-driven environment.

Responsibilities

1. Marketing Strategy & Planning

  • Develop and implement annual and quarterly marketing strategies aligned with business goals.
  • Conduct market research to identify trends, customer insights, competitor activities, and growth opportunities.
  • Plan and manage marketing budget to ensure cost-effectiveness and ROI.

2. Brand Management

  • Strengthen and maintain brand image, consistency, and storytelling across all channels and outlets.
  • Ensure adherence to brand guidelines in all marketing materials, menus, in-store visuals, and promotional collaterals.

3. Campaign & Promotion Management

  • Plan, execute, and evaluate marketing campaigns for product launches, seasonal promotions, events, and partnerships.
  • Work closely with Operations and Product/ R&D teams to support new menu items or store openings.
  • Monitor campaign performance and optimize for impact.

4. Digital & Social Media Marketing

  • Lead social media strategy, content direction, and influencer collaborations.
  • Oversee performance marketing initiatives including Facebook Ads, Instagram Ads, Google Ads, and Food Delivery Platform ads (e.g., Grab, Foodpanda, ShopeeFood).
  • Ensure consistent and engaging content across platforms (TikTok, IG, FB, YouTube, Website).

5. Customer Engagement & CRM

  • Develop loyalty programs, customer feedback mechanisms, and retention strategies.
  • Analyze customer data to improve engagement and promotional effectiveness.

6. Agency, Vendor & Partnership Management

  • Coordinate with creative agencies, media partners, KOL/influencers, printers, and event organizers.
  • Negotiate and manage contracts to ensure timely and quality deliverables.

7. Reporting & Performance Monitoring

  • Track and report marketing KPIs including campaign performance, traffic growth, brand awareness, and sales impact.
  • Present monthly/quarterly marketing reports and improvement plans to management.

Preferred (Added Advantage)

  • Experience in product launch and menu R&D collaboration.
  • Knowledge in basic graphic editing (Canva/Adobe) and content creation strategy.
  • Proven track record in growing brand visibility & customer engagement.

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