Robotics Technical Sales Specialist

24 hours ago


Bayan Lepas, Malaysia Omron Asia Pacific Pte Ltd Full time

**Company**: OMRON Electronics Sdn Bhd

We are seeking a highly skilled and motivated Robotics Technical Sales Specialist to join our team in a strategic technical sales role. This position will focus on driving growth, customer engagement, and the adoption of Omron's innovative robotics solutions. Operating as a consultative technical sales professional, you will collaborate with end users, system integrators, channel partners, and internal teams to position Omron as a leader in robotics.

**Business Development**
- Actively participate in business development, identifying and pursuing new opportunities by engaging customers with both commercial and technical discussions.
- Develop and maintain a pipeline of potential customers through networking, marketing initiatives, and direct client engagement.
- Maintain awareness of competitor information and participate in industry associations in accordance with company policy
- Work closely with internal teams (engineering, product management) to develop proposals that ensure technical feasibility and alignment with customer needs.
- Build and maintain strong relationships with decision-makers and stakeholders across the value chain, including end users and channel partners.
- Collaborate with system integrators and OEM partners to deliver integrated and optimized robotics solutions.

**Relationship Management & Account Management**
- Develop and maintain strong relationships with key accounts in the industrial automation industry, including end-users, system integrators, and distributors.
- Ensure customer satisfaction by offering proactive technical support and addressing challenges through practical solutions.
- Regularly engage with clients to assess their requirements and identify upselling or cross-selling opportunities.
- Manage relationships with vendors and partners to strengthen competitive positioning in robotics and industrial automation markets.
- Technical Sales support with CRM
- Work directly with customers to assess their automation needs, providing technical recommendations and quick testing as required
- Collaborate and work closely with Application Engineers to ensure smooth project development & implementation which may include risk assessment and seamless project execution and solution alignment.
- Manage and validate sales opportunities using CRM and other systems, ensuring visibility and timely closures.
- Assess and qualify opportunities to align customer needs with Omron’s capabilities.
- Performance Reporting and Market Positioning
- Deliver regular performance reports and insights on sales and business development activities.
- Conduct market analysis to refine strategies and increase market share.
- Stay updated on emerging trends in robotics and automation, incorporating new technologies into sales strategies

**Requirements**:

- Diploma/degree in Engineering discipline (Mechatronics/Electrical/Robotic)
- Additional certifications in robotics or industrial automation products (e.g., FANUC, ABB, Omron, KUKA, Mitsubishi, or Yaskawa)
- At least 3-years’ experience in Technical Applications Sales function (preferably in robotics or automation)
- Knowledge of the robotics industry and market trends
- Experience in system integration or OEM or a related field is a plus.
- Experience in PDCA (Plan-Do-Check-Act) Cycle Management
- Expertise in planning and implementing sales strategies



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