Pr & Marketing Executive

**Position Overview**

The PR & Marketing Executive plays a vital role in supporting the overall marketing, branding, and communication strategies of **Chef Wan Group of Restaurants**. This role involves executing campaigns, managing public relations, maintaining brand integrity, and ensuring smooth communication across outlets, departments, and customers.

**Key Responsibilities**

**1. Marketing & Campaign Management**
- Plan, coordinate, and execute marketing campaigns across all Chef Wan Group brands and outlets.
- Manage campaign timelines, deliverables, and budgets under the supervision of the Marketing Director.
- Prepare and compile campaign post-mortem reports, including data analysis, ROI tracking, and recommendations for improvement.
- Support creative direction for digital and print materials such as posters, menus, signage, and digital screens.
- Liaise with vendors, creative agencies, and influencers/KOLs to ensure timely delivery and brand consistency.
- Maintain the overall **marketing calendar** to ensure synergy across outlets and festive seasons.
- Conduct basic market research and competitor analysis to identify trends and marketing opportunities.

**2. Public Relations & Media Engagement**
- Assist in planning and executing **press conferences, media tastings, and product/outlet launches**.
- Prepare internal communications such as memos, announcements, and updates to ensure cross-department alignment.

**3. Digital Marketing & Customer Engagement**
- Support daily **social media content management**, scheduling, and engagement activities.
- Coordinate **influencer/KOL collaborations** and track digital campaign performance.
- Monitor **online reviews** and brand sentiment across key platforms (Google, Facebook, Instagram, TripAdvisor, etc.).
- Set up and monitor **AI Customer Service System** daily to ensure prompt and accurate automated responses.
- Prepare monthly customer engagement and sentiment reports for management.

**4. Reservation Platform & CRM Management**
- Oversee daily operations of **TableApps, Google Reservation, and other booking platforms**.
- Ensure all information, such as menus, hours, and contact details, is consistently updated.
- Help track and analyze customer booking patterns and feedback data..
- Coordinate with digital partners for reservation system improvements and campaign integrations.

**5. Administrative & Operational Support**
- Handle all **departmental documentation**, filing, and correspondence related to marketing activities.
- Prepare **purchase requests, marketing claim forms, and vendor payment submissions**.
- Coordinate with outlet teams to ensure campaign materials are distributed, displayed, and compliant with branding standards.
- Track **inventory of marketing collaterals** and promotional materials (banners, standees, menus, props, etc.).
- Assist in preparing departmental reports, presentations, and proposals for management review.

**6. Interdepartmental Coordination & Team Collaboration**
- Liaise closely with Operations, Kitchen, HR, and Finance teams to ensure campaign execution runs smoothly.
- Provide outlet teams with marketing support and guidance on promotional execution.
- Participate in brainstorming sessions and contribute creative campaign ideas.
- Train and guide interns or junior marketing staff when necessary.

**Requirements & Qualifications**
- Bachelor’s Degree in Marketing, Mass Communication, Public Relations, or a related field.
- Minimum **2 years’ experience** in marketing, PR, or brand communications (F&B/hospitality preferred).
- Excellent command of **English and Bahasa Malaysia** (both written and spoken).
- Proficient in Microsoft Office (Excel, Word, PowerPoint) and digital tools (Canva, Meta Business Suite, Google Business).
- Familiar with CRM systems, social media analytics, and online review platforms.
- Detail-oriented, organized, and capable of multitasking in a fast-paced environment.
- Positive attitude, team player, and creative problem solver.

**Work Culture**

At **Chef Wan Group of Restaurants**, we value passion, creativity, and teamwork. The PR & Marketing Executive will be part of a vibrant, fast-growing hospitality brand that celebrates culinary heritage, storytelling, and authentic customer experiences.

Pay: RM3,000.00 - RM3,800.00 per month

**Benefits**:

- Maternity leave
- Meal provided
- Opportunities for promotion
- Parental leave
- Professional development

Work Location: In person