Marketing & Brand Partnership Manager
4 days ago
**About the Role**
We’re looking for a dynamic and experienced **Marketing & Brand Partnership Manager** to lead both our online and offline marketing efforts.
You’ll be the bridge between **brand building, sales growth, and partnership strategy** — managing our TikTok shop presence while expanding Giselle’s visibility through **offline collaborations, sponsorships, and co-branding initiatives**.
This is an in-house leadership role suited for someone who combines **creativity, business acumen, and relationship-building skills**.
**Key Responsibilities1. Brand Marketing & Communication**
- Develop and execute marketing strategies that strengthen Giselle’s premium brand image.
- Craft clear, consistent brand messaging across digital, retail, and offline touchpoints.
- Coordinate with design, sales, and content teams to align campaigns with product launches and seasonal promotions.
- Manage influencer, KOL, and affiliate collaborations on TikTok and other digital platforms.
**2. Business Development & Brand Partnerships**
- Identify and build strategic partnerships with well-known consumer brands
- Propose and negotiate **co-branding or sponsorship collaborations** that enhance visibility and sales.
- Manage partnership contracts, joint events, and campaign deliverables.
- Maintain and expand a strong network of marketing and media contacts.
**3. Offline Marketing & Event Execution**
- Plan and execute **offline activation campaigns**, such as mall pop-ups, roadshows, or trade fairs.
- Coordinate product sampling, cross-promotions, and retail collaborations.
- Track event ROI, leads, and customer engagement.
**4. Performance & Data-Driven Growth**
- Oversee TikTok Shop performance data: traffic, conversion rate, ROI, affiliate effectiveness.
- Analyze campaign results and turn insights into actionable marketing improvements.
- Prepare monthly reports and performance reviews for management.
**Requirements**:
- Bachelor’s degree in Marketing, Communications, or Business.
- Minimum **3 years of marketing experience** (preferably in consumer brands, retail, or e-commerce).
- Excellent **communication and negotiation skills** — able to build long-term partnerships.
- Proven experience in **brand collaborations / sponsorships / offline events**.
- Hands-on experience with **TikTok Shop or social commerce platforms** is a strong plus.
- Bilingual in **English and Mandarin** (Malay proficiency is an advantage).
- Creative, organized, and results-driven.
Pay: RM4,000.00 - RM6,800.00 per month
**Benefits**:
- Opportunities for promotion
- Professional development
Ability to commute/relocate:
- Cheras: Reliably commute or planning to relocate before starting work (preferred)
**Experience**:
- Marketing: 2 years (preferred)
Work Location: In person
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