KOL Marketing Specialist
2 weeks ago
A KOL Marketing Specialist plays a crucial role in leveraging the influence of key personalities to enhance brand visibility and credibility within the target audience.
Strategy Development: Creating and executing influencer marketing strategies aligned with overall marketing goals and target audience.
Identifying Influencers: Researching and identifying key influencers in the relevant industry or niche who align with the brand's values and target audience.
- Partnership Building: Establishing and maintaining relationships with influencers, negotiating partnerships, and managing contracts.
- Campaign Planning: Collaborating with influencers to develop creative and engaging campaigns that effectively showcase the brand or product.
- Content Coordination: Overseeing the creation of content by influencers, ensuring it aligns with the brand message and meets quality standards.
- Performance Tracking: Monitoring and analyzing the performance of influencer campaigns, using metrics such as reach, engagement, and conversions.
- Budget Management: Managing budgets allocated for influencer marketing campaigns and optimizing spending for maximum impact.
- Compliance and Guidelines: Ensuring influencers adhere to brand guidelines and legal requirements, and disclosing partnerships transparently.
- Trend Analysis: Staying updated on industry trends and influencer marketing best practices to continuously improve strategies.
A KOL Marketing Specialist plays a crucial role in leveraging the influence of key personalities to enhance brand visibility and credibility within the target audience.
Requirements:
· Candidate must possess at least a Diploma/Advances/Higher/Graduate Diploma, Bachelor's Degree in Marketing or Art/Design/Creative Multimedia/Graphic Design or any communications, E-Commerce/Marketing, Business and Public relations or equivalent
· At least 2-3 years of working experience in the related field is required for this position
· Preferably the incumbent specializes in Digital Marketing activities
· Required skills : Good social media copywriting and management
A KOL Marketing Specialist plays a crucial role in leveraging the influence of key personalities to enhance brand visibility and credibility within the target audience.
Job Type: Full-time
Pay: RM2, RM5,000.00 per month
Benefits:
- Opportunities for promotion
- Professional development
Experience:
- Social Media: 3 years (Required)
- Facebook Advertising: 1 year (Required)
Language:
- and Write Chinese (Required)
Work Location: In person
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