Brand Manager

7 days ago

Petaling Jaya, Malaysia Wyld Group Full time

**Responsibilities**:

- Develop and execute brand strategies, positioning, and growth plans in collaboration with the internal stakeholders.
- Identify market opportunities for expansion into new locations, partnerships, or product lines.
- Ensure brand consistency across all customer touchpoints, from product packaging to store experience and marketing materials.
- Analyze sales data, customer insights, and market trends to refine branding and business strategies.
- Oversee the daily operations of the concession outlets, ensuring smooth execution of SOPs.
- Work closely with the relevant teams to maintain consistent product quality, service standards, and efficiency.
- Monitor and optimize inventory levels, stock movement, and supplier relationships to control COGS.
- Set and track KPIs for sales, profitability, and customer experience, ensuring operational excellence.
- Lead the research & development (R&D) of new products, flavors, and seasonal offerings.
- Ensure menu offerings align with brand positioning, market demand, and profitability goals.
- Work with the culinary team to conduct testing, recipe standardization, and quality control checks.
- Explore sustainable ingredient sourcing and innovative baking techniques to differentiate the brand.
- Develop and implement training programs for outlet staff, focusing on customer service, product knowledge, and SOP adherence.
- Motivate and lead the team to maintain high performance, cleanliness, and brand engagement.
- Work closely with HR to ensure proper hiring, onboarding, and skill development programs for store employees.
- Work with Finance to track P&L, sales performance, and cost efficiency.
- Optimize pricing strategies, portion control, and cost structures to maximize profitability.
- Identify areas for cost reduction without compromising product quality and brand standards.

**Job Requirements**:

- 5+ years of experience in brand management, operations, or F&B business development.
- Proven track record in brand growth, product innovation, and outlet performance management.
- Strong understanding of F&B operations, cost control (COGS), and customer experience strategies.
- Experience in leading R&D, product testing, and menu development.
- Ability to analyze sales data, market trends, and customer behavior to drive brand success.
- Hands-on leadership style with a balance of strategic thinking and operational execution.
- Strong collaboration skills to work closely with Marketing, Operations, and HR teams.

**Job Type**: Contract
Contract length: 24 months

Pay: RM6,500.00 - RM8,500.00 per month

**Benefits**:

- Flexible schedule
- Maternity leave
- Opportunities for promotion
- Professional development

Schedule:

- Monday to Friday

Application Question(s):

- What type of F&B brands have you worked with? (e.g., café, bar, restaurant, bakery, concession)
- Which type of brand are you most confident managing, and why?

Work Location: In person

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