Content Strategist

2 weeks ago

Kajang, Malaysia Kimyra International Sdn Bhd Full time

*1. Content Strategy Development:*
- Create and execute a comprehensive content strategy that aligns with the company's marketing and business objectives.
- Define target audience personas and tailor content to meet their needs and preferences.

*2. Content Planning and Creation:*
- Develop content calendars that encompass a variety of content types, including blog posts, articles, videos, infographics, and more.

*3. Audience Research:*
- Conduct thorough research to understand audience demographics, interests, and pain points.
- Use data-driven insights to create content that resonates with the target audience.

*4. SEO and Keyword Strategy:*
- Perform keyword research to optimize content for search engines and improve organic visibility.
- Ensure that content is search engine-friendly and follows best SEO practices.

*5. Content Distribution:*
- Utilize content management systems and marketing automation tools for efficient content publishing.

*6. Performance Analysis:*
- Monitor and analyze content performance metrics, including traffic, engagement, and conversion rates.
- Use insights to refine content strategies and make data-driven recommendations.

*7. Content Governance:*
- Establish content guidelines, style standards, and editorial calendars to maintain consistency and quality.
- Ensure content complies with legal and regulatory requirements.

*8. Brand Alignment:*
- Ensure that all content aligns with the brand's messaging, voice, and values.
- Maintain brand consistency across all content touchpoints.

*9. Trend Analysis:*
- Stay current with industry trends, content marketing best practices, and emerging technologies.
- Incorporate relevant trends into content strategies to remain competitive.

*10. Collaboration:*
- Work closely with cross-functional teams, including marketing, design, and product development, to align content initiatives with overall marketing strategies.

*11. Budget Management:*
- Manage budgets related to content creation, distribution, and promotion.

Pay: RM1,500.00 - RM2,800.00 per month

**Benefits**:

- Health insurance

Schedule:

- Day shift

Supplemental pay types:

- Commission pay

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