Social Media Marketing Executive

1 day ago

Kuala Lumpur, Malaysia Clef Marketing Sdn Bhd Full time

**Duties and Responsibilities**:
**Content Creation & Planning**
- Develop engaging and visually appealing content (static posts, videos, stories, reels, etc.) tailored to each platform (Instagram, TikTok, Facebook, X, Threads, LinkedIn).
- Work with designers and content teams to produce brand-aligned social media assets.
- Maintain and manage a content calendar to ensure timely and consistent posting across platforms.

**Community Management**
- Engage with followers by responding to comments, DMs, and mentions in a timely and brand-appropriate manner.
- Monitor user-generated content and actively foster a positive, inclusive brand community.
- Manage relationships with micro and macro influencers in partnership with PR.

**Social Strategy & Campaigns**
- Assist in planning and executing social media campaigns for new product launches, promos, and brand initiatives.
- Collaborate with marketing and PR teams to amplify campaign messages through social content.
- Identify opportunities for viral trends, challenges, and influencer collaborations.

**Analytics & Reporting**
- Track and analyze key metrics (reach, engagement, follower growth, CTR, etc.) across platforms.
- Prepare regular performance reports and insights to inform content strategy.
- Stay updated with platform algorithm changes and emerging trends to optimize strategy.

**Qualifications and Skills**:

- Bachelor's degree in Marketing, Communications, or a related field.
- 1-3 years of experience in social media marketing, ideally in skincare, beauty, or lifestyle.
- Strong understanding of content trends, audience behaviors, and platform best practices.
- Proficiency in tools like Meta Business Suite, TikTok, Canva, Buffer/Later, or other scheduling tools.
- Creative eye for aesthetics, tone, and storytelling — with a passion for skincare and beauty.
- Excellent copywriting, communication, and organization skills.

**Job Types**: Full-time, Permanent

Pay: RM3,200.00 - RM4,000.00 per month

**Language**:

- Mandarin (preferred)

Work Location: In person

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