Fundraising Manager

Malaysia is a new market for Greenpeace and it ranks among the top in the Asian fundraising markets. Greenpeace is looking for a strong leader to grow and expand its fundraising operations in Malaysia and to address some of the critical environmental challenges that the country is facing today.

The Fundraising department is responsible for maximizing income from individuals by inspiring and engaging people and developing long-term committed relationships. We aim to build a cost-effective, ethical, and sustainable fundraising base to meet the needs of Greenpeace Southeast Asia. In line with our values, we do not accept money from governments, corporations, or political parties. The Fundraising Manager would play a key role in GPSEA’s expansion in the Malaysian market, by strengthening the existing face-to-face channel and diversifying into new ones. The Fundraising Manager would be instrumental in creating a sustainable income generation model to get long-term donors and a steady growth in net incomes.

Specifically, our goals are to:

- Lead new donor acquisition.
- Improve supporter retention and upgrade programs.
- Grow income from individual donors in Malaysia.
- Increase the visibility of Greenpeace and our campaigns in the country.
- Consolidate existing resources, optimize efficiency to maximize savings, and minimize wastage in total expenditures.
- Develop and implement efficient monitoring and rolling forecasting tools.

This is a fixed-term position in the fundraising department of GPSEA, based in Kuala Lumpur.

**Duties and Responsibilities**:
**1. Purpose**
- Lead new donor acquisition, existing donor retention and supporter care projects for GPMY.
- Lead, manage, monitor and evaluate the performance of FR staff in Malaysia.
- Grow income from individual donors for GPMY.
- Consolidate existing resources, optimize efficiency to maximize savings, and

minimize wastage in total expenditures.
- Improve supporter care, supporter retention and upgrade programs for GPMY.
- Improve quality of donor acquisition by increasing credit card percentage and approval rates for new donors.
- Improve retention of DDC staff and implement a DDC training program.
- Conduct regular field visits with F2F teams and call listening sessions with Tele teams.
- Update FR related policies and SOPs as and when required.

**2. Engagement**
- Ensure all FR team members (including contactors) are updated on SOPs.
- Prepare and submit weekly, monthly, quarterly and annual FR reports.
- Represent Malaysia FR team in regional meetings.
- Review and take approval for all FR related content for GPMY.
- Coordinate with Program & Engagement for content development relevant for fundraising.
- Coordinate with FR agencies in close coordination with DFRD.

**3. Delivery**
- Prepare annual plans and update them based on the market situation.
- Achieve annual and monthly objectives, as per approved plans for In-house FR activities with support from FR staff.
- Ensure accurate weekly, monthly, quarterly and annual reporting on KPIs to the line manager and regional teams.
- Ensure FR team adheres to SOPs.
- Ensure quality in donor acquisition and donor retention activities, as per defined quality KPIs.

**Skills and Experience Required**:
**Education**:

- Bachelor’s Degree OR equivalent work experience
- Marketing/Communication/Business Administration/Related field

**Work Experience**:

- 5 years experience in fundraising, direct marketing or sales
- 3 years experience in leadership roles and managing teams
- 3 years + experience in managing complex budgets
- Ideally have experience working for an international NGO and well versed with different fundraising channels.

**Functional Skills**:

- Knowledge and/or experience in managing face to face fundraising, telemarketing inhouse teams and agencies (or similar - eg direct sales)
- Knowledge and/or experience in regular giving fundraising
- Knowledge and/or experience in local fundraising markets and practices
- Knowledge and/or experience in donor retention (or similar - eg customer loyalty)
- Knowledge and/or experience in fundraising reporting and analysis
- Knowledge and/or experience in database systems (Salesforce, Hubspot), reporting and management
- Excellent verbal communication (Bahasa Melayu and English)
- Strong written skills (both Bahasa Melayu and English), including the ability to interpret and rewrite information
- Time, task and record management skills
- Ability to take data driven decisions
- Confident and motivated, well presented, persuasive and persistent
- Ability to work under pressure and work in flexible hours including some evenings and weekends
- Creative and innovative approach
- Ability to work independently without supervision
- Capable of interacting with wide range of people
- Matured and organized, with an attention to detail
- Planning and evaluation skills
- Customer service and relationship building
- Ability to undertake frequent metropolitan, regional,