Campaign Manager

1 day ago

Petaling Jaya, Selangor, Malaysia Bjak Full time 90,000 - 120,000 per year

About Us

Bjak is focused on providing access to affordable and sustainable financial services for people in ASEAN. Headquartered in Malaysia, Bjak is the largest insurance portal in Southeast Asia. Our main portal, , helps millions find the insurance policy with the best value and highest coverage for them. Our investments in technology such as Custom API, trading systems and data science is to enable easy access to financial services that were previously inaccessible or difficult to understand. Join us on this exciting journey as we expand our operations in Malaysia. We're looking for dynamic individuals who share our vision and want to contribute to the next chapter of Bjak's success.

Key Responsibilities

  • Develop and execute marketing campaigns to drive engagement, lead generation, and brand awareness.

  • Collaborate with content creators, designers, and other stakeholders to create compelling campaign assets.

  • Monitor campaign performance and optimize based on data-driven insights.

  • Manage budgets, timelines, and resources for campaign execution.

  • Build and nurture an active and engaged online and offline community.

  • Develop strategies to increase user participation and brand loyalty.

  • Moderate community discussions, respond to inquiries, and provide exceptional customer engagement.

  • Organize and host events (both virtual and in-person) to strengthen community connections.

  • Oversee content strategy for social media, newsletters, and community channels.

  • Ensure consistent brand voice and messaging across platforms.

  • Identify and leverage user-generated content to enhance engagement.

  • Track and analyze social media/community metrics and report on key insights.

  • Identify and collaborate with influencers, brand advocates, and industry partners.

  • Develop programs to encourage community members to become brand ambassadors.

  • Manage relationships with key stakeholders to expand the brand's reach.

  • Identify issues and opportunities through in-depth data analysis and present relevant findings to facilitate business decisions and campaign design.

Requirements

  • 3-5 years' experience in (digital) marketing with experience in campaign management & content journey development.

  • Excellent understanding of digital communication, social media management, and event planning skills.

  • Familiarity with community platforms (e.g., Discord, Facebook Groups, LinkedIn), CRM tools, and analytics.

  • Completed university degree in the field of marketing / communication science / business administration or a comparable qualification.

  • Excellent communication and influencing skills required. Must demonstrate analytical and strategic thinking.

  • Proven to deliver challenging results and clear demonstration of strong project management and critical thinking.

  • Proactive attitude, willing to go above and beyond, highly adaptable to changes.

Benefits

At Bjak, we offer the opportunity to be part of a fast-growing company at the forefront of innovation in financial services. As the Campaign Manager, you will play a key role in driving the success of our marketing team while working in a dynamic, supportive, and collaborative environment.

Joining Bjak offers:

  • The chance to make an immediate impact on Bjak's success in Malaysia.

  • A creative and flexible work environment that encourages innovation.

  • Competitive compensation, benefits, and opportunities for professional growth.

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